9 Best Alternatives to Copy.ai: Features & Pricing
Quick answer: The best Copy.ai alternative depends on what you need:
- For hands-off AI-powered sales outreach (emails + prospecting + automation) → AiSDR ($900/mo, writes and sends)
- For marketing content + brand control → Jasper ($39-59/mo)
- For SEO-optimized content → Frase ($45-115/mo)
- For budget-conscious users → Rytr ($7.50-24/mo)
- For content + design in one place → Simplified ($20-85/mo)
Copy.ai is great for quick marketing and sales copy, social media posts, and brainstorming. But if you need deeper automation (tailored sales sequences, agentic AI, lead generation, CRM integration) or specialized features (SEO research, performance scoring, video/design), these 9 alternatives offer capabilities Copy.ai doesn’t.
Whether you’re after unique features or better integrations with your workflow, exploring alternatives can help you find the right fit.
Read on for detailed comparisons, pricing, and which tool fits your workflow.
AiSDR – best Copy.ai alternative for sales teams
Best for: Sales teams who need AI writing plus automation (prospecting, sequences, AI replies, automated domain warmup, meeting booking).
AiSDR is an AI-powered sales tool that can be plugged into your sales process and used to execute your GTM strategy. It can automate all of your sales messages, from the first touchpoint with the prospects to the moment they convert into a demo. It analyzes buyer personas and ideal customer profiles, and crafts personalized messages tailored to a lead’s intent level.
Why choose AiSDR instead of Copy.ai:
Copy.ai helps you write sales emails. AiSDR finds the leads that are ready to buy, researches unique details about them, creates tailored emails and LinkedIn messages, sends them and replies to incoming messages, and books meetings. All on autopilot.
Here’s the fundamental difference:
| What you need | Copy.ai | AiSDR |
| Write email copy | ✅ Yes (you paste into your tool) | ✅ Yes (generates, sends & replies automatically) |
| Write LinkedIn messages | ✅ Yes (you paste into conversation) | ✅ Yes (generates & sends automatically) |
| Find leads with buying intent | ❌ No | ✅ Yes (real-time AI prospecting & custom list building, intent signals tracking) |
| Send sequences automatically | ❌ No (you need Outreach, Salesloft, etc.) | ✅ Yes (email + LinkedIn + SMS) |
| Qualify and nurture leads | ❌ No | ✅ Yes (AI handles replies, objections, unsubscribe requests) |
| HubSpot/Salesforce integration | ❌ Basic | ✅ Deep two-way sync |
| Email infrastructure | ❌ No (you handle deliverability) | ✅ Yes (inbox setup, warmup, SPF/DKIM) |
Bottom line: Copy.ai is a writing assistant. AiSDR is an AI sales agent that writes, prospects, sends, and books meetings for you.
When to choose AiSDR over Copy.ai:
- You want to automate your entire sales outreach process, not just draft emails
- You need intent-based prospecting (find leads in the buying mode, not just any leads)
- You use HubSpot/Salesforce and want native integration with active lists and workflows
- You’re tired of juggling 5+ tools (prospecting + writing + sending + CRM + deliverability)
- You want an AI that runs autonomously, not a tool you operate manually
G2 score: 4.7/5 (63 reviews) — higher than Copy.ai’s 4.4/5
Key features
Building outreach from scratch
AiSDR automatically sets up inboxes and warms them up so your message gets right into your prospect’s primary tab. Also, it pulls out relevant leads that match your ICP from its lead database with 300M+ contacts. AiSDR supports multichannel outreach with custom sequences, where you can send messages via email and LinkedIn, and add memes, voice notes, and AI-generated videos.
Real-time lead generation and prospecting
With AiSDR you can build custom lead lists with Live AI search using any ICP criteria as a qualifier, from recent company news, web search queries, open job positions, investment rounds, tech stack, etc. to website visits and social media engagement. AiSDR will then look up their contact information (instead of relying on outdated databases) and add them to your outreach campaign.
Library of email frameworks & GTM plays
AiSDR boasts a GTM playbook and a large library of high-performing email frameworks from top sales leaders. You can also quickly transform your own emails and frameworks into a sales persona that can run your outreach. On top of that, you can get the AI Strategist to analyze your website and come up with 5 GTM plays, complete with ICP suggestions, intent signals, messaging angle, persona, and sequence. This way you can launch new campaigns in just one click.
Inbound lead qualification and nurturing
AiSDR also moves your inbound leads through the funnel more effectively. For example, it can ask questions to qualify leads and define their buyer intent, send valuable content to them, and convert free trials into paid subscriptions.
AiSDR pros
- Runs on full autopilot
- Takes only 10-15 seconds to create one email
- Creates meaningful conversations based on lead data and intent signals
- Trained on 50+ success frameworks and tactics to create efficient and personalized outreach
- Synchronizes with Hubspot’s active and static lists
AiSDR cons
- No AI phone calls
- No custom integrations
Why it’s a great alternative to Copy.ai
If you are looking for a solution to automate your lead generation process, AiSDR is a good alternative to Copy.ai for sales outreach. While Copy.ai focuses on resolving GTM bloat, AiSDR tries to solve pipeline poverty through sales prospecting, lead generation, and inbound nurturing.
Pricing: $900 per month for 1,200 messages (LinkedIn + email). Discounts are available for higher volumes.
50+ outreach frameworks and 300+ data sources for value-driven relevant outreach
Jasper
Jasper is now more than just a content generation tool; it’s an AI marketing platform that automates the entire marketing strategy. However, you can still use it to generate any type of content with simple prompts.
G2 score: 4.7
Key features
Content marketing
With Jasper, creating a content marketing strategy is a breeze. From ideas generation to target audience research and content audit, Jasper helps at each stage of content creation.
Various types of content
Jasper provides 80+ marketing apps for creating all sorts of content: blog posts, landing pages, marketing briefs, video/podcast scripts, presentation slides, etc.
Jasper pros
- Generates different types of content
- Provides in-built templates for various use cases
- Works great for generating high-quality content in minutes
- Integrates with Grammarly
Jasper cons
- Not the best option for generating tech-related content
- Extra charge for plagiarism detection
- No offline mode
- Requires thorough fact-checking
Why it’s a great alternative to Copy.ai
Despite its cons, Jasper can become a solid Copy.ai alternative. It lets you generate various types of content and provides ready-made content recipes to speed up the process. You can also fine-tune the Jasper algorithm with your brand voice, tone, and style to make it sound exactly like you.
Pricing: From $39 per month for 1 user to $59 per month for up to 5 users. A business option with custom pricing is also available.
Frase
Frase is an SEO content optimization tool that helps you create content for your target keywords and improve your rankings. It automatically analyzes top search results and your competitors’ keywords to generate content that Google and your website visitors will love.
G2 score: 4.8
Key features
SERP research
Frase.io analyzes your competitors’ content and SERP metrics before generating a content outline in seconds based on these insights. Frase also provides SEO suggestions on the number of keywords, density, headings, and metatags.
SERP content generation
You can transform an outline into a draft and optimize it based on the SEO score. You can also compare your content metrics with your competitors and quickly adjust to score higher.
Frase pros
- Creates SEO copy based on search results for target queries
- Generates different types of copy like blog intros, FAQs, and headings
- Builds outlines based on competitors’ content and search intent
Frase cons
- Some inconsistencies and bizarre wording can occur
- Limited integrations and complex workflows can require some manual data management
- Learning curve can be steep if you’re new to SEO
Why it’s a great alternative to Copy.ai
Frase goes beyond just generating content. Instead, it helps you brainstorm and optimize content for SEO purposes thanks to its tools for analyzing search intent and ranking higher on Google.
Pricing: From $45 per month for 1 user to $115 per month for up to 3 users.
Rytr
Rytr is a content generation and writing assistance tool that mimics your writing style and tone of voice to create content that sounds natural and authentic.
G2 score: 4.7
Key features
Personalized dashboard
You can organize your projects into separate folders and automatically open them in a rich text editor to generate content.
Multilingual support
Rytr supports more than 30 languages (including Hindi, Chinese, Portuguese, Turkish, Spanish, and Dutch) and a variety of tones to match your target audience’s profile.
Rytr pros
- 40+ use cases for various content types
- User-friendly interface
- In-built plagiarism checker
- Native SEO toolkit for optimizing content with keywords
- Free lifetime plan for generating up to 10K characters per month
Rytr cons
- Works better for short-form content
- Limited number of characters
Why it’s a great alternative to Copy.ai
Compared to Copy.ai, Rytr requires less guidance. It can create relevant materials based on specific creativity and tone settings and offers 40 custom use cases for various types of content (even song lyrics and story plots). Rytr also has a browser extension, so you can use it anywhere on the web to improve your writing.
Pricing: $7.50 for Unlimited and $24.16 for Premium. A free option for generating up to 10K characters per month is also available.
Simplified
Simplified is a marketing-in-one app that provides an AI-powered copywriting assistant for creating a wide range of content: presentations, ads, blog posts, social media posts, etc.
G2 score: 4.6
Key features
80+ pre-trained AI templates
You can generate content for various use cases and adjust it to 10+ tones and 30+ languages. The tool provides templates for social media, blog posts, e-commerce, and email marketing, covering all the essential types of content tailored to these channels.
Rewriter tool
You can optimize or rewrite your existing content and repurpose it into different formats to expand your online presence. Insert your text, choose a desired tone—and Simplified will adjust it accordingly.
Simplified pros
- Covers not only text generation but also visuals like ads, presentations, and videos
- Provides marketing automation features for various industries
- Integrates with social media and content planning tools
Simplified cons
- May repeat itself or lose the plot in long-form content
- Limited customization options
- Inconsistent quality of AI tools
Why it’s a great alternative to Copy.ai
Simplified is not only about creating content; it’s an all-in-one tool for creative marketing that can push you out of writer’s block. Its content creation tools—no-code design editor, video maker, and AI content generators—help marketing teams come up with content ideas and collaborate without silos.
Pricing: From $20 to $85 per month, depending on the number of seats and the volume of content to generate.
Writesonic
Writesonic is an AI article writer and marketing agent that analyzes your competitors, identifies their content gaps, and provides valuable insights on how to make your content marketing strategy stand out. Based on this data, it generates various types of content, from long-form blog posts to social media and email marketing texts.
G2 score: 4.7
Key features
Advanced AI article writer
Writesonic covers the whole content creation cycle from ideation to writing, editing, optimizing, and publishing. It analyzes your competitors’ content approaches and gives recommendations for improving your content. What’s more, it integrates with marketing tools like Ahrefs, Google Analytics, HubSpot, and AnswerthePublic for keyword research, gap analysis, analytics, and reporting.
SEO checker and optimizer
SEO checker analyzes content for keyword density, length, and title tags and then provides an SEO score plus suggestions on how to optimize your content to get on top of SERPs.
Writesonic pros
- Includes detailed web research and competitor analysis
- Provides real-time data on current trends
- Brand voice customization
- Robust fact checker
- Supports 20 languages
Writesonic cons
- Long-form content requires more thorough editing and fact-checking
- Mobile app is available only for Android
Why it’s a great alternative to Copy.ai
Writesonic offers a whole range of effective tools, such as Sentence Rewriter, Title Generator, AI Content Detector, and Conclusion Generator. It excels at adding a human touch to every text it creates and is great at analyzing your and your competitors’ content.
Pricing: From $16 per month per person, including ~ 5 premium articles. A free option for generating one article to test the product is available.
Free guide
Anyword
Anyword is an AI writing platform that generates optimized, high-performing content for blogs, social media, newsletters, and landing pages. It also gathers analytics on content performance and provides predictive performance scores.
G2 score: 4.8
Key features
Data-driven social media posts
You can create social media posts for LinkedIn, Facebook, and Instagram, gather analytics on your social media performance, and build customer personas to make sure your content matches your brand voice and customer expectations.
On-brand content
Feed Anyword with your best-performing content, maintain a consistent tone of voice, and use pre-built content templates to save time while staying aligned with your strategy.
Anyword pros
- Provides predictive performance scoring and analytics
- Integrates with ChatGPT
- Integrates with Meta, Google, LinkedIn, and HubSpot for personalized insights
- Creates buyer personas and aligns content with their needs
- Personalizes website content in real time based on the buyer’s intent
Anyword cons
- Supports only English language
- Has a word limit
- Web-based only
Why it’s a great alternative to Copy.ai
A key benefit of this tool is that you can integrate it into your website to analyze the existing content, get a performance score, and see suggestions for improvement.
Pricing: Monthly rates are $49 for the Starter package, $99 for Marketing, and $499 for Business. Each package includes a 7-day trial.
Wordtune
Wordtune is a browser extension that checks your content for grammar and helps with paraphrasing, rewriting, and translating. It can also summarize long content, presentations, and even YouTube videos.
G2 score: 4.6
Key features
Paraphrasing and grammar checker
The tool can rephrase your sentences and make your text more readable, checking grammar on the go. It can also adjust your writing to a certain tone, for example, make it sound more formal or casual.
Plagiarism detector
Wordtune identifies plagiarism and paraphrases your copy if needed. An in-built AI detector can make it more human-friendly and natural.
Wordtune pros
- Easy to use
- Helps you write better on the go and is available on various platforms, including Instagram, Notion, Facebook, Gmail, and Slack
- Has both desktop and mobile version
Wordtune cons
- Doesn’t analyze content in-depth; only checks for grammar and basic style errors
- Limited free option with only 10 rewrites
Why it’s a great alternative to Copy.ai
Wordtune can be a valid alternative to Copy.ai if you need an easy-to-use tool for editing, proofreading, tone-checking, and translating. Its main focus is on rewriting sentences to make you a better writer. If you struggle with sentence structure and want basic spelling and grammar corrections, this tool is exactly what you need.
Pricing: A Free package including 10 rewrites, 3 AI prompts, and 3 summaries per day, Plus for $9.99 per month, and Unlimited for $14.99 per month.
Scalenut
Scalenut is an AI-powered SEO and content marketing platform for managing the entire content lifecycle. With just one click, you can get a detailed content plan for your industry, including content clusters, keywords, and blog post ideas.
G2 score: 4.7
Key features
Content planning
With Scalenut, you can discover new industry-specific topics and get real-time, verified data about search trends, keywords, and their volume to plan content your audience will actually interact with.
Content brief generation
Scalenut analyzes real-time SERP data and search queries to provide a detailed outline and suggestions on creating better content that outperforms your competitors.
Scalenut pros
- Analyzes SEO in real-time
- Tracks content performance
- Offers content templates and the ability to adjust the tone and style to reflect your brand voice
Scalenut cons
- No in-depth SEO research, only basic suggestions
- Keyword generation tool frequently comes up with the same keywords
- No template customization
Why it’s a great alternative to Copy.ai
Scalenut is a basic but effective SEO optimization tool that can quickly develop an article outline and create SEO-optimized content based on competitor research and user intent.
Pricing: The Essential package with 15 articles for $22 per month, Growth with 90 articles for $36, and Pro with 225 articles for $67. All packages offer a 7-day trial.
How to choose the right Copy.ai alternative
Not sure which tool fits your needs? Here’s a quick decision framework:
If you need AI writing + full sales automation
Choose: AiSDR
Why: It’s a go-to tool that writes emails AND finds leads, sends sequences, handles replies, and books meetings autonomously. Replaces Copy.ai + Apollo + Outreach + email infrastructure.
Best for: B2B sales teams, marketing teams, SDRs, agencies running account-based outreach.
Trade-off: Focused on sales outreach, not general marketing content.
If you need marketing content + brand control
Choose: Jasper
Why: Best for teams creating blog posts, ads, landing pages, and long-form content with strict brand voice requirements.
Best for: Marketing teams, agencies, content creators.
Trade-off: Higher price point, steeper learning curve
If you need SEO-optimized content
Choose: Frase or Scalenut
Why: Built-in SERP research, keyword optimization, and content briefs based on competitor analysis.
Best for: SEO teams, content marketers, bloggers.
Trade-off: Requires SEO knowledge to use effectively.
If you’re on a tight budget
Choose: Rytr
Why: $7.50/month with solid templates and 40+ use cases. Free tier available.
Best for: Freelancers, solopreneurs, small businesses.
Trade-off: Better for short-form content; limited advanced features.
If you need content + design in one place
Choose: Simplified
Why: All-in-one platform with AI writing, video maker, graphic design, and social scheduling.
Best for: Social media managers, small marketing teams.
Trade-off: Individual tools (writing, design) are less powerful than specialized alternatives.
Decision Checklist:
- Primary use case:
- Sales outreach automation → AiSDR
- Marketing content at scale → Jasper or Writesonic
- SEO blog posts → Frase or Scalenut
- Quick copy + editing → Rytr or Wordtune
- Budget:
- Under $25/mo → Rytr, Wordtune
- $25-100/mo → Frase, Writesonic, Anyword
- $100-1000/mo → AiSDR, Jasper
- Integrations needed:
- HubSpot/Salesforce deep integration → AiSDR
- Gmail/Outlook editing → Wordtune
- Social media tools → Simplified, Anyword
- CRM + sales sequences → AiSDR
- Team size:
- Solo/freelancer → Rytr, Copy.ai
- Small team (2-10) → Jasper, Writesonic, AiSDR
- Medium/Enterprise → Jasper, AiSDR (with dedicated support)
More on the topic:
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Frequently asked questions about Copy.ai alternatives
What is the best Copy.ai alternative for sales teams?
AiSDR is the best alternative for sales teams because it goes beyond just writing emails — it automates the entire sales process. While Copy.ai helps you draft emails that you then manually send through another platform, AiSDR finds leads with buying intent, generates GTM strategies with AI, writes deeply researched messages, sends multi-channel sequences (email, LinkedIn), handles replies, and books meetings automatically. It replaces Copy.ai + Apollo + Outreach + email infrastructure in one platform, starting at $900/month.
Which Copy.ai alternative is best for long-form content?
Jasper is the strongest alternative for long-form content like blog posts, white papers, and ebooks. It offers better document-level context, brand voice customization, and collaboration features than Copy.ai. Pricing starts at $39/month for individuals and $59/month for teams up to 5 users.
Is there a free alternative to Copy.ai?
Yes. Rytr offers a free lifetime plan that generates up to 10,000 characters per month. It includes 40+ use cases, multiple tones, and 30+ languages. For more features, Rytr’s paid plans start at just $7.50/month — significantly cheaper than Copy.ai.
What’s the best Copy.ai alternative for SEO content?
Frase and Scalenut are the best SEO-focused alternatives. Unlike Copy.ai, which focuses on creative copy, these tools analyze search intent, competitor content, and SERP data to generate SEO-optimized articles with keyword recommendations. Frase starts at $45/month; Scalenut starts at $22/month.
Which tool is better: Copy.ai or AiSDR?
It depends on what you need:
Choose Copy.ai if: You just need help writing copy (emails, ads, social posts) that you’ll manually send or publish through other tools. Good for marketers and individual contributors.
Choose AiSDR if: You’re a sales team that wants full automation — prospecting, writing, sending, qualifying leads, and booking meetings. AiSDR replaces 5+ tools and runs autonomously.
Key difference: Copy.ai is a writing assistant. AiSDR is an AI sales agent.
Can I use Copy.ai alternatives with HubSpot?
Yes, but integration depth varies:
- AiSDR has the deepest HubSpot integration — two-way sync with active lists, automatic lead enrollment based on lifecycle stage, and personalization using HubSpot properties.
- Jasper, Writesonic, and Rytr can generate content you paste into HubSpot, but don’t have native integrations.
- HubSpot’s native ChatSpot (AI features) are available if you’re already a HubSpot customer.
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