3 Myths About AI SDRs & the Truth You Need to Hear (Collin Cadmus Insights)
Meet Collin Cadmus, one of our Strategic Advisors. He’s a lifelong salesperson, 5-time Sales & Marketing leader, and industry thought leader who’s also served as a CRO and VP of Sales. He now works with companies across the globe as a consultant, strategic advisor, or sales coach.
The internet is full of rage-bait about AI SDRs, and a lot of it comes from people with little to no firsthand experience or data to back their opinions.
After working with AiSDR for several months, I’ve gotten a good behind-the-scenes look at conversations and situations most people will never see.
Here are my thoughts on the 3 “entry-level” myths I’ve come across most often.
Myth #1: AI is replacing salespeople
Wrong.
This one gets repeated endlessly. Yet it’s flat-out wrong.
If AI were truly replacing salespeople, sales teams would disappear from the organizational chart. And that’s not happening.
What is true is that AI is replacing repetitive, predictable tasks so that salespeople can focus on higher-value work. This might mean smaller sales teams, but it doesn’t mean zero reps at all.
Look no further than cold calling.
AI can’t legally make a cold call (although it can generate a researched call script). And it definitely can’t handle a nuanced, in-the-moment conversation the same way a human can.
But what it can do is handle the tedious, high-volume work that eats up 33% of your sales team’s day. And by doing so, your sales reps get to spend more time actually speaking with prospects on the phone or through video calls and social channels.
Myth #2: AI SDR tools work for any company
Also 100% wrong.
Building a successful, repeatable outbound process is still one of the most complex, time-consuming tasks in sales. And it’s something best done by humans first.
The best AI SDR providers will tell you that if you haven’t already tested and proven an outbound motion, trying to figure it out with AI is a bad idea.
AI SDRs and AI BDRs are best used to repeat and scale what humans have already validated. That’s why good AI vendors focus on disqualifying prospects.
Demand is high. Everyone wants to try an AI SDR. But the cold truth is, not everyone should.
My advice: Develop your outbound motions manually, then automate the ones that work.
This is the proper order of operations. If your biggest challenge is just scaling, that’s where AI hits the sweet spot.
Podcast w/ Yuriy Zaremba & Collin Cadmus
Myth #3: AI SDRs send low-quality spam
This criticism is not only lazy, it’s a bit of a cheap shot.
Worse, it misses the real issue.
The quality of any output, human or AI, depends entirely on the inputs.
Good inputs → good outputs.
Bad inputs → bad outputs.
This isn’t unique to AI SDRs. Some companies crushed it with Salesloft and Outreach, while others failed miserably because the playbook, targeting, and messaging weren’t there.
So whether you’re using Salesloft, Outreach, or AiSDR, what you get is only as good as what you put into it.
If your outbound motion is proven and replicable, an AI SDR can be trained to execute it with the same quality and consistency as your top-performing human salesperson.
The only reason why a good AI SDR sends low-quality spam is if you set it up that way.
Why this matters now (and even more later)
Technology evolves. And the fact that some AI SDRs have worked for some companies today means they’ll work for even more companies as the tech improves and the ICP widens.
In the not-so-distant future, we might even see AI SDRs and AI BDRs as the most efficient way to manage outbound motions, so that sales teams can meet in person or speak over the phone with high-value prospects.
If you think this sounds far-fetched, remember: It wasn’t long ago that people trusted a human’s driving directions over GPS. Now, we don’t think twice about letting Google Maps guide us.
Trust in technology changes over time, and sales is no different.
The best way to look at AI SDRs is as a power tool. Not a silver bullet for broken outreach.
Used correctly, they’ll save time, build pipeline, and let teams focus on selling.
Expert outreach without hiring an expert 🚀
More expert insights:
See how 3 common myths held about AI SDR performance get debunked