10 Best AI Tools for Prospecting in Winter 2025 (according to client reviews)
Find out which are the best AI email assistants in Winter 2025 and what customers are saying about them
Artificial intelligence continues to carve out its place as a go-to solution for sales teams who want to level up their outreach and delegate certain time-consuming tasks.
Skeptical?
Here are a few statistics that illustrate the traction of AI in sales:
- 85% of reps using AI say it improves their prospecting.
- 74% report better response rates when cold or warm calling.
- 52% feel it helps them connect with leads on a more personal level.
To make it easier for you to find your best AI tool for prospecting, we’ve combed through and summarized real reviews regarding the top AI prospecting solutions available in Winter 2025.
Qualification criteria: Which AI prospecting tools made the cut?
For a tool to make our list, it had to check these boxes:
- The AI prospecting tool must have received at least 10 reviews in the last 12 months.
- The AI prospecting tool must have an average rating of 4.5 stars or higher.
- Reviews must be public on trusted platforms like G2, Capterra, or Trustpilot.
Best AI prospecting tools (based on customer reviews)
AI for sales prospecting comes in all shapes and sizes, from simple email prospecting software to comprehensive platforms that combine insights from multiple contact databases and CRMs.
But one of the biggest advantages of top AI prospecting tools is their ability to quickly find and use data to enrich message personalization. It removes the guesswork from prospecting and frees reps up to focus on building real connections. This lets sales teams focus less on high-volume emails with a low conversion chance and more on sales that drive revenue.
Here are the top 10 prospecting tools based on customer reviews, as well as what users liked and what they thought could be better.
AiSDR
Price: AiSDR pricing starts at $750/month for 1,000 emails sent. There are bulk discounts for larger volumes, with the price per email going down accordingly.
Average rating: 4.7/5
AiSDR is an AI sales outreach platform that automates your entire outreach process and runs on autopilot until a meeting is scheduled. AiSDR uses AI to automate and personalize emails, find prospects based on your current customers, and identify website visitors who you can start reaching out to.
Main prospecting features
Omnichannel outreach: AiSDR helps you engage leads via email, SMS, and LinkedIn. This allows you to consolidate your software and run your outreach from one convenient platform.
AI-powered personalized messaging and training: The platform uses AI and high-performing email frameworks to tailor messages to each prospect’s context. You can train AiSDR to match your tone and writing style, ensuring consistent and engaging outreach. The tool also learns from your feedback to improve over time.
AI video generation: Create personalized video pitches with a digital avatar. Record a short video to train AiSDR on your facial expressions and tone, and the tool will replicate your style for future outreach.
Powerful lead search: Sales teams can use AiSDR to find leads according to a wide variety of factors: website visits, hiring intent, technology stack, search queries, and news, as well as resemblance to current customers. AiSDR also lets users identify prospects that meet specific demographic and firmographic filters.
Native integration with HubSpot: AiSDR pulls contact information from HubSpot to create campaigns and update CRM records. It personalizes messages based on lead data and intent signals, ensuring more relevant outreach.
Unlimited mailboxes: AiSDR allows you to sync as many mailboxes as you need. You can set up new inboxes easily, start warming them up, and get campaigns running on your first day.
What do customers like most?
What do customers think could be better?
Cognism
Price: Pricing is custom and available upon request.
Average ratings: 4.6/5
Cognism is a good tool for sales teams that want accurate data in a user-friendly package and plenty of integrations. It’s a good choice if you’re looking for prospects in Europe and North America.
Main prospecting features
B2B contact database: Offers access to GDPR-compliant contact data, including verified emails and direct dials for decision-makers across industries.
Intent and sales trigger insights: Provides intent data and real-time sales triggers (like company funding or leadership changes) to target prospects at the most opportune time.
CRM integration: Syncs directly with CRMs like Salesforce and HubSpot for smooth data flow and campaign management without manual updates.
What customers like most
What customers think could be better
Amplemarket
Price: Pricing is customized based on the number of users, mailboxes, and credits for email addresses and phone numbers. Available upon request.
Average rating: 4.6/5
Amplemarket is among the best tools for prospecting, offering multi-channel outreach and AI-powered messaging. Smaller businesses might need to weigh the cost against their budget.
Main prospecting features
Multi-channel outreach: Amplemarket allows sales teams to reach prospects via email, LinkedIn, and phone from one platform.
AI-powered personalization: The tool generates personalized messages using AI to help sales reps create more meaningful connections with leads.
Automation for repetitive tasks: Amplemarket automates follow-ups, scheduling, and other routine tasks, saving time for sales teams.
What do customers like most?
What do customers think could be better?
Reply
Price: Reply offers pricing to suit various business needs, starting with the Email Volume Plan at $49/month and going up to the Agency Plan starting at $166/month.
Average rating: 4.6/5
Reply.io is great for teams who need multi-channel outreach and automated follow-ups. It’s easy to use, but smaller teams may need to consider the cost.
Main prospecting features
Multi-channel outreach: Reply.io allows sales teams to reach prospects through email, calls, SMS, and social media, all from one platform.
AI-powered automation: The tool automates follow-up emails, making outreach efficient and timely without extra effort from sales reps.
CRM integration: Reply.io syncs seamlessly with popular CRMs like Salesforce, HubSpot, and Pipedrive, ensuring smooth data flow and campaign management.
What do customers like most?
What do customers think could be better?
Instantly
Price: Plans start at $30 per month, with higher tiers available for advanced features like unlimited mailboxes and additional team collaboration tools.
Average ratings: 4.8/5
Instantly is a go-to for teams looking to scale email outreach without breaking the bank. However, its focus on email may not suit businesses looking for broader multi-channel outreach solutions.
Main prospecting features
Unlimited email sending: Instantly lets you scale your outreach with unlimited mailboxes, optimizing delivery rates and boosting campaign reach.
AI-powered email warm-up: The platform uses AI to gradually warm up email accounts, improving deliverability and ensuring messages land in the inbox, not spam.
Built-in team collaboration: Instantly allows the sharing of campaigns and tracking of team progress with built-in collaboration tools, perfect for managing outreach efforts across multiple users.
What do customers like most?
What do customers think could be better?
Salesloft
Price: Pricing is custom and available upon request, based on the number of users and selected features.
Average rating: 4.5/5
Salesloft more than earns its spot among the best AI tools for prospecting. It helps sales teams aiming to improve outreach and optimize workflows while offering a wide range of features with great potential. At the same time, many users say it takes some time to get the hang of it.
Main prospecting features
AI-driven insights: Provides recommendations for improving email content, cadence performance, and overall sales tactics.
Multi-channel communication: Salesloft supports email, phone calls, and LinkedIn messaging, allowing sales teams to connect with prospects across multiple channels.
Email tracking and analytics: Track email opens, clicks, and replies to measure engagement and optimize outreach strategies.
What do customers like most?
What do customers think could be better?
Apollo
Price: Basic access plans start at $49 per month per user. Higher-tier plans offer advanced features, such as additional credits and customizations.
Average ratings: 4.7/5
While Apollo’s focus is limited to email and data management, it’s a good choice for teams looking for budget-friendly email prospecting software with accurate contact data and automated outreach.
Main prospecting features
B2B contact database: A comprehensive database with numerous contacts, including verified emails, phone numbers, and job titles for prospects across industries.
Automated email sequences: Apollo allows users to set up multi-step email campaigns that automatically adjust based on recipient behavior, saving time and keeping prospects engaged.
Intent data and insights: Apollo helps identify leads showing interest based on website visits or behavior, helping your team prioritize high-potential opportunities.
What do customers like most?
What do customers think could be better?
Lemlist
Price: Plans start at $32 per month, with additional costs for premium features like advanced automation and integrations.
Average rating: 4.5/5
Lemlist is a popular choice for teams that want to automate and personalize their email outreach. But while it’s good for email, it doesn’t offer other channels.
Main prospecting features
AI-powered personalization: Helps users craft highly personalized emails at scale and suggests subject lines, email body content, and follow-up sequences tailored to specific leads. This helps sales teams create relevant and engaging messages faster, increasing the chances of a positive response.
AI-based subject line optimization: The AI analyzes past campaign data and suggests subject lines that are more likely to get opened, improving email engagement rates.
Campaign tracking and analytics: Provides real-time tracking of email performance, including open rates, click-through rates, and replies, helping users optimize their campaigns.
What do customers like most?
What do customers think could be better?
Smarthead
Average ratings: 4.8/5
Price: Offers several pricing plans, starting from $32.5/month.
Smartlead offers a promising setup with a solid feature set and a user-friendly interface, focusing on automation and ease of use. However, users may encounter limitations in executing certain features, such as handling attachments and timezone-specific scheduling.
Main prospecting features
AI-driven lead scoring and intent detection: Smartlead’s AI analyzes how leads interact with your website to determine their level of interest. It tracks actions like page visits and specific behaviors to identify high-potential leads.
Dynamic AI-generated content: The AI generates relevant messages for each lead, improving engagement and saving time when creating outreach content.
AI-powered email sequences: Smartlead allows users to set up automated email campaigns that adjust based on recipients’ responses. The system fine-tunes the content and timing of follow-up emails, ensuring they’re relevant and sent at the best time.
What do customers like most?
What do customers think could be better?
Mailshake
Price: Plans start at $45 per month per user.
Average rating: 4.7/5
Mailshake is a good choice for sales teams focusing on email outreach with AI-powered personalization. While it’s beginner-friendly and effective for email campaigns, Mailshake doesn’t seem to have as many advanced multi-channel features or customization options as some other prospecting tools on this list.
Main prospecting features
AI email writer: Uses AI to craft personalized emails quickly, helping users scale outreach with relevant messaging.
Sales coach: Provides personalized suggestions to improve email engagement and response rates, tailoring advice based on campaign performance.
Campaign performance insights: Tracks email performance in real-time, offering actionable analytics to adjust strategies and improve results.
