AiSDR Product Spotlight #28: LinkedIn-only campaigns & Live AI personalization

Outreach only works when you deliver the right message, at the right time, on the right channel.

This week, we’re giving you the precision to do just that, especially when email isn’t your prospect’s go-to channel.

After all, while some buyers barely touch their inbox, they’re very active on LinkedIn.

So what if you could skip email entirely and build a full-blown sales campaign for the platform they’re actually paying attention to?

Now you can.

🔗 LinkedIn-only campaigns at your fingertips

This isn’t just a bolt-on feature.

We built LinkedIn-only sequencing into our new Sequence Builder, so that you have the freedom to run SM-first campaigns, especially if it’s a key part of your GTM strategy.

Not only that, but you gain full control over your LinkedIn outreach flows, timing, messaging, and touchpoints – from connection requests and direct messages to likes and content.

Here’s what’s new:

• LinkedIn-first sequencing – Skip email entirely and create sequences made up of just LinkedIn steps, from likes to custom connection requests and multimedia DMs
• Custom cadence – Set exact delays between each touchpoint, just like you would for email sequences. Want a 2-day gap? A week? You call the shots
• Built-in safety – Stay compliant with LinkedIn’s automation limits. AiSDR automatically paces your activity to keep your account safe
• Rich media – Drop AI videos, memes, and voice notes mid-sequence to stand out in a lead’s messages

Outreach isn’t just about sending messages. It’s about sending messages where they’ll actually be seen.

Email isn’t for everyone. Some even seem to avoid their inboxes like the plague. That’s why you shouldn’t be forced into email-first sequences.

And with LinkedIn-only campaigns, you have the option to reach out where your prospects hang out.

🎯 Live AI personalization

Messaging doesn’t just need the right timing or channel.

It needs the right context as well.

So forget basic scraping. 

We’ve also rolled out Live AI Personalization right inside the Sequence Builder. 

Powered by OpenAI o3, AiSDR scans each lead’s digital fingerprint and surfaces 3 product-specific insights they’re most likely to care about.

It’s like having a personal sales researcher embedded inside every sequence.

Here’s how it makes your life easier:

• Smarter than scraping – It doesn’t just pull data. It interprets it for context and relevance
• Product-first thinking – It surfaces benefits that align with your lead’s actual needs, and not just what’s visible on their LinkedIn profile
• One-toggle simplicity – It lives inside the Sequence Builder, so you can simply switch it on and let it work behind the scenes

As a result, you send hyper-relevant messages that show you’ve done your homework, without having to do it yourself.

🤫 Next week’s sneak peek

The summer’s just heating up, and so are our updates! Stay tuned for what’s in store next 😉