20 Best AI Sales Assistants That Save You 40 Hours a Week Each
Check out 20 AI sales tools you can use to save 40+ hours of work a week
How much time does your team spend actually selling? Salesforce data suggests it could be as little as one and a half days a week, with sales reps spending 70% of their time on non-selling activities.
Fortunately, there’s a way to improve the numbers: invest in an AI sales assistant who can take over most routine tasks and let your sales team do what they were hired for.
Read on to learn the 20 best AI tools that can get the grunt work done to boost your sales and productivity.
What are AI sales assistants?
Before looking at why you hire an AI-powered sales assistant, let’s talk about what you get when you do.
For a start, an AI assistant isn’t a robot that sits at your workplace and does everything for you while you’re sipping coffee. Instead, it’s a software application that combines machine learning, predictive analytics, generative AI, and NLP to automate sales processes and give your teams more time to focus on your best leads.
Some AI-based sales assistants integrate with your CRM, email marketing software, and/or cold calling platform to collect data and insights. A few like AiSDR will even be able to run contextual multi-channel outreach like a real human.
AI sales assistants can take on different tasks depending on your needs, work process, and budget. Let’s look at the main ones.
Main functions of AI sales assistant software
AI is not here to replace human talent (at least not top talent).
Instead, its primary goal is to extend the capabilities of skilled sales reps by taking over tasks that take the most time but don’t directly connect to business results – for example, manual CRM data entry, call scheduling, and follow-ups.
AI can also process large amounts of data and extract insights that would otherwise be difficult to see.
AI sales assistant software uses these capabilities and more to power sales-related tasks such as:
- Sales content creation
- Reports generation
- Sales forecast
- Lead management
- Sales call transcription and analysis
- CRM data entry and update
- Customer data analysis
- Pipeline review and performance tracking
If that’s a lot, don’t worry – you don’t have to implement everything at once.
Instead, you can start by automating the most time-consuming tasks. If you still have doubts, here’s why it’s worth taking AI for a spin.
Advantages of using an AI sales assistant
Digital sales assistant software can boost your sales department’s productivity in different ways depending on your requirements, budget, and team size. But here are the core benefits you get, regardless of your goal.
Data processing speed
AI models can process tons of sales data in real time and find patterns to help you make more informed decisions.
Just imagine how long it would take to manually analyze your customers’ buying frequency and segment them based on their buying behavior. AI can do it in minutes using organized and structured data from sources like
- Your CRM
- Buyer persona descriptions
- Transcriptions or recordings of sales calls and customer meetings
- Customer surveys
The better you train AI on your company’s internal data, the more accurate results you get.
Accuracy of information analysis
AI helps prevent human error in data processing and finds patterns that may be invisible to your team. For example, it can analyze a list of SQLs and rate their similarities with your buyer personas, so you’ll know what leads to focus on first.
Accessibility and ease of use
When integrated with your main sales stack, an AI assistant is available 24/7 across the board. Assistants are also easy to use, though they do need training.
Given their popularity, it’s not hard to find an AI sales assistant – what’s harder is finding the right one for you. But we’re here to help. Let’s see how you can choose an AI assistant that will hit the mark.
How to choose the right AI assistant for sales
First, focus on the problem you want an AI-enabled sales assistant to solve. That means talking to your team and analyzing your work processes to identify productivity bottlenecks.
Here are some tips to get started.
Assess your own needs and sales process
What’s worked for your competitors won’t necessarily work for you. Your business is unique, so start by analyzing your needs and sales process. It may even turn out that you don’t need AI now, but that’s OK. Give yourself time, and don’t chase trends for the sake of it.
Estimate ROI
To calculate whether your investment in AI will pay off, you’ll need to:
- Add up the costs of labor for all tasks you plan to delegate to an AI sales assistant
- Subtract the cost of automation (including the time spent setting up and training) from the cost of labor
- Divide the result by the total automation investment and multiply by 100 to get a percentage
Establishing your expected ROI will help you better plan your budget and avoid making decisions that don’t make a profit.
Analyze AI and its capabilities
Just like any tech solution, AI has its limitations. We recommend consulting with several AI integration experts to audit your processes and choose AI features that will cover your needs.
An assistant’s capabilities also largely depend on the quality of your data. The results will be less accurate if your sales data is stored on different platforms or if you don’t have enough to train AI. If you have a broad or legacy tech stack or your sales operations are new, look for a platform with strong integrations and possibly access to a lead data pool to get you started.
Check for necessary integrations with CRMs and tools
An AI platform should easily integrate with your current toolkit to ensure it has access to all your data. Common tools to look for include:
- Email provider (Gmail, Outlook)
- CRM (HubSpot, Salesforce, Pipedrive)
- Lead databases (ZoomInfo, Apollo, LinkedIn Sales Navigator)
- Calendar (Calendly, HubSpot, Google)
AI tools might have more or less than the integrations above. The most important factor is that it supports the tools you need and use.
Ensure security and privacy
Since platforms work with personal data, check that your AI candidate complies with global data security standards such as GDPR, ISO 20017, and SOC 2. Also, ensure that the tool uses data encryption protocols to keep your information secure.
Once your needs are clear, you’re ready to see what’s out there. We’ve collected data on the 20 best tools in the AI sales assistant software market and grouped them by use case to help you decide.
Best AI sales assistants for email automation
Let’s start with the best AI sales assistant software that will help you automate your email campaigns and better measure the results of your outreach.
AiSDR
AiSDR isn’t just a tool – it’s an automated sales development representative that combines the roles of an outbound SDR who runs cold outreach, an email marketing manager who sends personalized email campaigns, and an in-house sales rep who qualifies and nurtures leads. We doubled down on AiSDR’s email automation features to superpower all of these tasks.
Here’s where AiSDR shines for email:
- Built-in database with 700M+ leads, intent signals, lead lookalikes, and deep search capability.
- Personalized emails using data from LinkedIn, HubSpot, intent signals, and activity.
- Automated LinkedIn outreach and text messages.
- Automated follow-ups, responses, and auto-reply handling.
- Library of best practices and email frameworks from 50+ sales leaders for easy A/B testing and message creation.
- Ongoing mailbox warm-up, rotation, and cooldown to maintain deliverability.
AiSDR cost: $750 per month ($37.50/day compared to a human SDR salary of $333/day, calculated at 20 days/month).
Automated tasks: Lead discovery, scoring, and qualification, email drafting and sending, automatic email follow-ups, automatic email replies, reply classification, auto-reply handling, answering customer questions, countering objections, and inbound and outbound sales campaigns.
Benefits and returns: Email replies in 10 minutes, 1-3 meetings booked per 100 leads, 96.6x faster outreach, 100% of pipeline processed.
Outreach.io
Outreach.io is a sales execution platform that helps you build structured, aligned, and repeatable sales processes.
- Manage your pipeline effectively to maximize revenue.
- Assemble data quickly with automated forecast roll-ups.
- Reach more prospects with tailored messages around your personas.
Outreach.io cost: Depends on the features. You pay per user. Support is included.
Automated tasks: Pipeline management, real-time call recording and transcription, and deal management.
Benefits and returns: predicting deal closing with 81% accuracy, increasing meetings booked by 19%, and increasing deal win rates by 26%.
Mailmeteor
Mailmeteor is an email marketing solution that sends personalized mass emails via Gmail or Outlook. It helps you achieve higher email deliverability rates, email engagement, and conversions.
- Send up to 2,000 emails a day directly from Gmail or Microsoft Outlook.
- Send emails from the dashboard, your Gmail inbox, Google Sheets, or even Excel.
- Mailmeteor adds a sending delay between each email sent, so your email won’t end up in spam.
- Mailmeteor automatically verifies millions of emails per month to ensure you send emails to valid email addresses.
Google also recommends Mailmeteor for use with Google Workspace.
Mailmeteor cost: $24 per user per month.
Automated tasks: Sending mass emails, email scheduling, sending campaigns from multiple email addresses, creating reusable email templates, audience segmentation, and automated reports.
Benefits and returns: Send up to 2000 emails per day and craft a merge mail template in minutes. Customers have reported a 30% increase in clicks, a 45% increase in replies, and 15% fewer unsubscribes as a result of using mail merges.
Best AI sales assistants for qualification and engagement
Effective lead qualification and engagement take a ton of data analysis.
AI tools for qualification and engagement automate this process so you can focus on selling.
Salesloft
SalesLoft is a revenue orchestration platform that prioritizes buyer signals, so your revenue team will know what steps to take to close the deal faster.
- Reps can send personalized emails in bulk using customizable templates.
- Salesloft automates follow-ups and sequences, cutting down manual work for reps while maintaining high personalization and engagement.
- It automatically records and transcribes calls so that sales managers can review and coach their teams based on actual conversations.
- It maps directly to custom CRM fields, so all relevant data is accurately transferred and logged.
In short, SalesLoft helps you focus on the hottest leads and takes the guesswork out of prospecting.
Salesloft cost: From $125 per user per month.
Automated tasks: Pipeline health management, prospecting workflows, lead generation, account management, deal forecasting, and customer engagement.
Benefits and returns: Prospect 322% more pipeline, win deals 75% faster, win 28% more deals. Salesloft claims customers experience a 394% ROI within 3 years.
VanillaSoft
VanillaSoft is a sales engagement platform that helps sales teams manage leads, automate outreach, and improve sales productivity.
- VanillaSoft automatically assigns leads to sales reps based on predefined rules such as location, availability, or lead score.
- Pre-built and customizable email templates help you send personalized emails at scale.
- Queue-based routing means your sales reps call the right lead at the right time.
- VanillaSoft generates meaningful and actionable feedback from recorded sales calls.
VanillaSoft cost: From $80 per user per month.
Automated tasks: Progressive auto-dialing, real-time lead routing, email follow-up.
Benefits and returns: increased call activity and productivity by as much as 296%.
Best AI sales assistants for analyzing sales calls and meetings
If your sales team doesn’t analyze their calls, how can they improve? This is where AI sales assistants for call analysis step in.
Avoma
Avoma is an all-in-one AI meeting assistant that generates actionable insights using advanced conversation and revenue intelligence.
- Avoma automatically records all meetings for you to listen to or watch anytime.
- You can go to specific speakers and topics or search for keywords in the transcript.
- Avoma gives you AI-generated notes for all your conversations and automatically syncs them with your CRM.
Avoma cost: $79 per user per month.
Automated tasks: CRM data entry after the call, call transcription, AI-driven insights, and meeting summaries, gathering call insights, and sending personalized follow-ups.
Benefits and returns: Avoma can save each rep up to 10 minutes per sales call, leading to significant time savings across the team.
Gong
Gong is an AI platform that optimizes sales performance by analyzing customer interactions and providing actionable insights.
- Gong records and transcribes sales calls, emails, and meetings so sales reps and managers can analyze their performance.
- It gives real-time insights into the health of your sales pipeline by tracking engagement with prospects and suggesting actions to prioritize or rescue deals.
- Gong also predicts which deals will close and which are at risk, helping you create reliable revenue forecasts.
Gong cost: From $100 to $200 per user.
Automated tasks: Tracking and logging sales activity, capturing data from phone and email interactions, analyzing calls and demos for filler words, potential discovery questions, and timing metrics, and reminding sales reps about tasks to complete after the call.
Benefits and returns: A 35% increase in deal wins with Gong Smart Trackers, a 26% improvement in win rates for teams using Gong’s Ask Anything tool. 2021 Gong data suggests a 481% ROI within less than six months.
Best AI sales assistants for outbound sales
In outbound sales, top-notch personalization is key. AI sales assistants can help you achieve it with minimum fuss.
Salesloft
Salesloft is a sales engagement platform that gathers all your lead communications in one place.
- Build personalized, multi-channel sales cadences that automate outreach via email, phone, social media, and direct mail.
- Get call recording and transcription along with AI-driven insights.
Salesloft cost: From $125 per user per month.
Automated tasks: Pipeline generation.
Benefits and returns: A 10% increase in team productivity, $1.4 million in time savings, and a 25% reduction in onboarding time for new sales representatives, saving another $333,000. A Salesloft study cites an organization with a 329% ROI over three years.
WittyParrot
WittyParrot is a cloud-based knowledge automation, collaboration, and communication platform that helps companies build their tone of voice.
- WittyParrot helps organize structured and unstructured content such as text, videos, and documents, enabling users to find and reuse the right information quickly.
- A library of pre-built templates and scripts ensures consistent messaging across various communications.
WittyParrot cost: Varies on the features you choose.
Automated tasks: Crafting content for each channel, content repurposing, and generating content templates according to different needs.
Benefits and returns: A customer reports a 2.5x increase in outreach when using WittyParrot to promote and share content on social media.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a powerful sales tool for lead generation, prospecting, and relationship management on the popular platform.
- Provides detailed search capabilities so that users can filter prospects by industry, company size, location, and job title.
- Helps sales teams discover potential clients they may not have found otherwise.
- Offers real-time updates on leads and accounts, such as job changes or company news.
Linkedin Sales Navigator cost: $99 per month.
Automated tasks: Sending personalized messages, sending follow-ups, targeted prospecting, list building.
Benefits and returns: 45% more sales opportunities compared to those who don’t use social selling tools.
In the next section, we’ll review some of the best AI sales platforms that combine different tools under one hood.
Best AI sales toolkit
All-in-one AI assistants automate your workflow with a suite of tools for different purposes so you can focus on building relationships.
Yesware
Yesware streamlines your email workflow, giving you more time to engage prospects and close deals.
- Track email opens, clicks, and replies.
- Schedule meetings directly through the platform, which reduces time spent on back-and-forth emails to find suitable times for appointments.
- Yesware integrates with popular CRMs like Salesforce so you can track all customer interactions in one place.
Yesware cost: $35 per seat per month.
Automated tasks: Email tracking, multi-channel campaigns, email scheduling, attachment tracking, and in-built reporting.
Benefits and returns: Onboard new team members in 60 seconds, get less than 2 hours average response time, 7 days per week.
Zoho CRM
Zoho CRM, part of the Zoho business suite, automates repetitive tasks such as data entry and follow-ups, allowing sales teams to focus on high-priority leads.
- Zoho CRM provides customizable dashboards and analytics tools that enable teams to track KPIs in real time.
- It integrates with over 500 applications, including Google Workspace and Microsoft 365.
Zoho CRM cost: $59 monthly per organization for the premium version.
Automated tasks: Workflow management, creating quotes and invoices, managing online payments, sending abandoned cart reminders.
Benefits and returns: CIMCO Refrigeration, North America’s largest industrial refrigeration contractor, saw a 20% boost in sales after implementing Zoho CRM. JD Security manages 30 to 40 deals weekly using Zoho’s tools, which gives them better oversight and coordination within the sales team.
Best AI for specific tasks
AI sales assistants can also help you with specific tasks, such as sending outreach sequences or analyzing sales calls.
Postaga: Work and outreach sequences
Postaga is an AI-powered sales outreach platform for building personalized campaigns.
- Automates the process of reaching out to potential leads.
- Personalizes your emails by merging specific details about your contacts.
- Uses AI to give you real-time tips on how to improve your outreach emails.
Postaga cost: $84 per month.
Automated tasks: Finding relevant sales opportunities, creating outreach emails, generating resources for backlinking.
Benefits and returns: Users claim that now outreach takes only 15 minutes compared to spending 5 hours before using Postage.
Cognism: Active sales prospecting
Cognism is a premium sales intelligence platform that gives users access to a comprehensive database of over 70 million contacts. The database features phone-verified mobile numbers and emails with a 98% accuracy rate.
- Cognism gives unrestricted access to data on people and companies worldwide.
- Its international coverage helps you break into local and global markets: EMEA, NAM, APAC.
Cognism cost: On request, based on needs.
Automated tasks: Finding prospect contact information.
Benefits and returns: 80% data accuracy and the highest coverage of mobile numbers, LinkedIn prospecting time decrease by 5x. Users report seeing ROI in as little as 30 days.
HubSpot Sales Hub: CRM and automation
HubSpot’s Sales Hub automates repetitive tasks such as email sequences and follow-ups, allowing sales teams to spend more time selling and less on admin.
- The platform provides powerful analytics tools and includes over 500 customizable reports that help teams track performance and sales metrics.
- HubSpot automatically logs interactions with your company and segments customers based on different criteria.
HubSpot cost: From $45 per month.
Automated tasks: Deal pipeline automation, custom sequences and workflows, contact management.
Benefits and returns: Customers report an average 36% increase in closed deals and saving 750 hours of manual work a week while boosting deal velocity by 20%.
Clari Copilot: Analyzing sales calls
Clari Copilot is a tool that integrates with Zoom API to access your sales calls.
- It transcribes, annotates, and analyzes every Zoom call so salespeople can learn faster from customer needs and objections.
- It can recognize different voiceprints and attribute them to other speakers on the call.
Clari Copilot cost: From $720 to $1,32.
Automated tasks: Auto-generating battlecards, call summaries, and actionable next steps.
Benefits and returns: Improving win rate by 29.9% and 30.2% decrease in slipped deals.
Amplemarket: Omnichannel outreach
Amplemarket is an AI sales copilot that lets you streamline your sales cycles from end to end and manage your team’s pipeline in one place.
- Personalized outreach.
- 200M+ real-time, multi-step validated mobile phone numbers.
- Global data coverage (US, EMEA, APAC, and LATAM markets).
- Powerful Chrome Extension that exports LinkedIn leads.
Amplemarket cost: $205 per user.
Automated tasks: Lead generation, workflow management, creating hyper-personalized messages.
Benefits and returns: Sales reps can save over 10 hours per week by automating time-consuming tasks such as lead generation and workflow management. Achieve 90% email availability with less than 3% bounce rate.
Zixflow: Sales pipeline management
ZixFlow combines multiple communication channels (email, SMS, WhatsApp) into one platform.
- Workflow automation where you can create datasets and build a CRM for any use case.
- Sales process standardization to onboard new team members and ensure consistency in sales process and pipeline management.
- Real-time data on performance metrics.
Zixflow cost: From $39 per month.
Automated tasks: Lead capturing with forms, omnichannel automation, automatic follow-ups.
Benefits and returns: Sales teams can save up to 7 hours a week by automating processes to increase the time available for selling.
Tidio: Chatbot communication
Tidio’s chatbot asks qualifying questions to determine a visitor’s intent and interest level. It can also
- Handle common customer queries automatically.
- Filter out less serious leads so sales teams can focus their efforts on high-potential prospects.
Tidio cost: From $44 per month.
Automated tasks: Talking to visitors in real-time with live chat.
Benefits and returns: Users report a 30% increase in customer satisfaction, a 59% decrease in waiting time and a 29% increase in average response rates after implementing Tidio’s AI sales assistant.
As you can see, there are AI sales assistants for every use case and budget. Once you’ve chosen your tool, make sure to identify the key metrics you’ll measure. They can include email response rate, response time, deal close rate, cold email open rate, and follow-up time.
This will help you calculate the ROI of your AI sales assistant and see your savings compared to a human SDR.
