18 Must-Have AI Tools for Inbound Marketing

No matter if you’re running campaigns for a small or big enterprise, inbound marketing is still time- and resource-intensive. After all, creating content for your brand that attracts and resonates with potential customers is no easy feat.

That’s where AI comes in. Adept marketers are capable of leveraging AI tools to send their efficiency skyrocketing. 

In the words of Bill Gates, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency.” 

This article will briefly cover some of the top AI tools for inbound marketing. Chances are that you’ll find one that fits your budget and needs. 

But before we reveal our list, let’s talk about what AI can do for you.

What is AI used for in marketing?

The right mix of AI tools can bring a whole new level of efficiency and success to your marketing operations. Still, to choose the right stack, you need to decide where you’ll get the biggest benefit.

Let’s take a closer look at where AI for inbound works best. 

Automation

75% of marketers are already using AI tools to spend less time on manual tasks like SEO keyword research, email outreach, and audience segmentation. 

This gives them more time for value-added work such as SWOT analysis, creative ideation, and collaborating with other teams. 

Content creation

AI-generated content will rarely be good to go without a human review and polish. But it works great as a workflow accelerator to speed up content production. 

31% of marketers are using AI tools to create outlines. Another 45% use them for generating ideas. While 18% of marketers rely on these tools to create drafts, only 6% use them to write the actual content. 

Visual content creation

Popular tools like Canva and Adobe have integrated AI capabilities to speed up visual content creation. Marketers only have to add text instructions, and the AI tools will whip up images and videos. They can also use chatbots like ChatGPT and Gemini to research and brainstorm ideas. 

Creative ideation

86% of marketers are already leveraging AI for creative ideation. This saves them more than an hour every day. Instead of poring through countless blogs to get helpful tips and a spark of inspiration, they can just ask AI to distill the data and whip up multiple ideas in a matter of seconds.

Personalization

89% of leaders consider personalization a crucial element for business success, and 73% believe AI will play a fundamental role in making it possible. 

AI’s ability to process vast amounts of data and deliver insights in real time makes it particularly useful for customizing user experience. Teams can use it to tailor messaging, recommend products, and produce dynamic content. 

Audience segmentation

AI systems divide large prospect lists into smaller, more manageable segments so your teams can create more targeted and personalized messaging. 

AI-powered segmentation goes beyond demographics to take into account customer sentiment, online behavior, and purchasing history. More comprehensive AI tools can automatically adjust their recommendations and output based on these insights.  

Data analytics

AI can happily chug through and pull together data from multiple sources to give marketers a single source of truth and actionable insights. And it’s not just about in-house or legacy data.

• AI can gather and analyze data about your competitors and marketplace to help teams identify opportunities and fill market gaps. 
• Insights into audience sentiment can help guide campaign messaging and tactics. Advanced sentiment analysis tools can now monitor negative customer sentiment in real time, so you can adjust your messaging to protect your brand reputation. 

Now you know what AI can offer, let’s talk about the why.

How can AI help with inbound marketing?

You should consider AI as a partner who can help you with inbound marketing tasks. Some of what you can do with AI includes:

• Increase efficiency – AI tools allow marketers to automate tasks like creating email sequences, tracking campaign success, and crafting content. 67% of marketers find faster content creation to be the biggest benefit of AI.
• Save time – AI’s ability to analyze large amounts of data and automate workflows cuts the time marketers spend on repetitive work. Even better, generative AI promises greater time savings by speeding up content creation and personalization.
• Leave more room for high-value work – With AI as your tireless assistant, you can perform high-value work without hiring extra staff. Case in point, generative AI has made it possible for lean teams to conduct large-scale revenue-boosting account-based marketing. 
• Bring better results – AI can process and analyze large datasets at speeds that far surpass human capacity. This makes AI technology much more effective at segmenting customers, personalizing emails, and qualifying leads.
• Unlock unexplored possibilities with new upgrades – ChatGPT amazed everyone when it first arrived with its human-like speech. GPT-4 soon followed with its exceptional ability to reason, retain knowledge, and create content, code, and more. As AI progresses, it promises even greater advancements. 
• Enjoy incredible new experiences – One good reason to dive headfirst into the world of AI is that it’s just fascinating. The revolutionary technology has already captured people’s imagination with its potential to change the world as we know it.

AI brings so many benefits to marketing that it has practically become a must-have. In the next section, we’ll take a look at the tools disrupting the marketing scene.

Must-have AI-powered toolset for inbound marketing

The best way to learn more about the benefits of AI is to try it out first-hand. In terms of use and accessibility, these are some of the current top-notch options: 

OpenAI ChatGPT

What it does: Your all-in-one AI assistant, ChatGPT can help you write content, emails, social media posts, and code in a human-like manner.

Pricing: Flexible pricing (pay only for what you use)

Free trial availability: No, but a free tier is available (with limitations)

Ideal company size: Startups and enterprises

ChatSpot by Hubspot

What it does: ChatSpot implements ChatGPT’s famed content-creating abilities but with the added zinger of multiple data sources, including the blockbuster CRM that has propelled Hubspot to its prominent status.

Pricing: Professional: $800/mo; Enterprise: $3,600/mo

Free trial availability: Yes

Ideal company size: Tailor-made for growing businesses

AiSDR

What it does: AiSDR is an up-and-coming powerhouse for AI-enabled sales prospecting, lead nurturing, and lead qualification. It’s touted for its potential to automate a great chunk of your inbound marketing tasks, including email sequences, content personalization, and lead scoring. 

Pricing: $750/mo for 1,000 emails sent or 10 meetings booked

Free trial availability: Currently offered via a waitlist

Ideal company size: Startups and enterprises

Adverity

What it does: Adverity is remarkable for its AI-powered Proactive Analytics, which instantly turns data into actionable insights, allowing you to uncover meaningful trends and adjust your strategy in real time.

Pricing: Standard: €500/mo; Professional: €2,000/mo; Custom: up for discussion

Free trial availability: Yes

Ideal company size: Startups and enterprises

Tableau

What it does: Tableau enables smart decision-making by leveraging accessible and transparent AI to ensure your teams fully understand the data driving the insights. This means you can feel confident about the business decisions you make. 

Pricing: Creator: $70/user/mo; Explorer: $42/user/mo; Viewer: $15/user/mo

Free trial availability: Yes

Ideal company size: Startups and small businesses

Brand24

What it does: Brand24 is your go-to platform for social monitoring and analytics. It’s a great tool for listening in on customer conversations, allowing you to track mentions on social media, forums, podcasts, blogs, videos, and other channels.

Pricing: Individual: $79/mo; Team: $149/mo; Pro: $199/mo; Enterprise: $399/mo

Free trial availability: Yes

Ideal company size: Startups and enterprises

Adext AI

What it does: Adext AI gives you control over your ad campaigns through reliable analytics presented on a dashboard that lets you edit or halt each campaign as needed.

Pricing: Starter: $16.59/mo; Venture: $99/mo; Core: $299/mo; Enterprise: custom pricing

Free trial availability: No

Ideal company size: Startups and enterprises

MarketMuse

What it does: MarketMuse streamlines content audits, making them a breeze, by offering automated website analysis and personalized data insights. 

Pricing: Standard: $149/mo; Team: $399/mo; Premium: custom pricing

Free trial availability: Yes

Ideal company size: Startups and enterprises

Frase

What it does: Frase can speed up the research, writing, and optimization of your SEO content.

Pricing: Solo: $14.99/mo; Basic: $44.99/mo; Team: $114.99/mo

Free trial availability: Yes

Ideal company size: Startups and enterprises

Ahrefs

What it does: Just type in some ideas and leave the Ahrefs AI writing tools to craft compelling copy. 

Pricing: Lite: $99/mo; Standard: $199/mo; Advanced: $399/mo; Enterprise: $999/mo

Free trial availability: No

Ideal company size: Startups and enterprises

SE Ranking

What it does: SE Ranking analyzes competitors’ content to help you outrank them. It also audits your copy to ensure you meet SEO requirements.

Pricing: Essential: $44/mo; Pro: $87.20/mo; Business: $191.20/mo

Free trial availability: Yes

Ideal company size: Freelancers to mid-size agencies and businesses

Crayon 

What it does: Crayon is remarkable for its Anomaly Detection and Importance Scoring, a tool that provides actionable insights that enable B2B companies to boost their competitive edge, revenue, and customer retention.

Pricing: Tailored to the needs of your competitive intelligence program

Free trial availability: No, but a demo is available

Ideal company size: Startups and enterprises

Intelligence2day

What it does: Intelligence2day features Trend Cluster, a tool that visualizes unstructured information and drills down topics with the most hits. Its insights allow you to make smart decisions and outdo your competitors.

Pricing: Starts at $2,000/mo

Free trial availability: No, but a demo is available

Ideal company size: Startups and enterprises

Browse AI 

What it does: Browse AI lets you build your pipeline by extracting data from any website. It only takes two minutes to train the robot to do its job.

Pricing: Starter: $19/mo; Professional: $99/mo; Team: $249/mo

Free trial availability: Yes

Ideal company size: Startups and enterprises

Grid Dynamics

What it does: Tap into the power of Grid Dynamics’ customer intelligence platform to leverage analytics and optimize micro-decisions. This will improve the way you deliver customer experiences and personalize interactions.

Pricing: Available upon request

Free trial availability: No

Ideal company size: Startups and enterprises

Otter

What it does: With Otter helping you out, you can focus on the conversation rather than the note-taking. You can count on the tool to produce rich notes that capture essential information from meetings, interviews, and presentations. 

Pricing: Basic: Free; Pro: $8.33/mo; Business: $20/mo; Enterprise: custom pricing

Free trial availability: Yes

Ideal company size: Startups and enterprises

Canva

What it does: Canva has made it easy to design marketing collateral, from video presentations and social media images to flyers and restaurant menus. With thousands of templates available, even non-artists can create professionally made visual presentations.

Pricing: Basic: free, Pro: $12.99/mo, For teams $119.99/mo

Free trial availability: Yes

Ideal company size: Startups and enterprises

Synthesys

What it does: Synthesys brings your scripts to life with its text-to-speech and text-to-video tools. You get professional voiceovers and videos in a matter of minutes. 

Pricing: Audio: $27/mo; Human studio: $36/mo; Audio and human studio: $52/mo; Enterprise: custom pricing

Free trial availability: No

Ideal company size: Startups and enterprises

With these AI tools, you can avoid wasting time on tedious, routine marketing tasks and instead reinvest the time savings into high-growth work.

Use AI to elevate your digital marketing activities

AI has huge potential to become indispensable to your day-to-day marketing operations by taking business intelligence, team efficiency, and personalization to the next level. However, success boils down to choosing the right tools and making the most of their capabilities. Wrapping up 

AI has huge potential to become indispensable to your day-to-day marketing operations. However, success all boils down to choosing the right tools and making the most of their capabilities. 

This was just a glimpse into the top AI tools for marketing. It’s up to you to explore each one to find those that match your needs best and turn them into instruments that boost efficiency.

If one of your goals is to capture engaged leads, AiSDR is one tool you should include in your AI-powered arsenal.

Book a demo to get your first AI SDR that books meeting, optimizes costs, and speeds up critical work.

FAQ

What is an AI marketing tool? 

AI marketing tools leverage artificial intelligence to automate marketing-related tasks and analyze data to produce relevant and actionable insights.

How is AI used in digital marketing?

AI has a wide range of uses in digital marketing, from making market projections and analyzing competitors to producing content and SEO audits. 

What is the best use of AI in marketing?

AI in marketing is best used for analyzing customer data and using the results to create strategies and content that resonate with the target audience.

Can AI replace marketers?

AI tools still need humans to direct and infuse them with creativity and big-picture thinking. They’re merely tools you can delegate to.

Is investing in AI for marketing worth it?

AI brings a level of efficiency that translates to significant savings in time and resources. These savings fully compensate for the investment you make in AI.