20 Best AI Tools for Sales That Equip You to Grow 25% Each Quarter
Check out 20 different AI sales tools you can use to power rapid revenue growth
Don’t you just love being able to sit and watch your revenue go up, and up, and up? 📈 That’s when sales is at its most exciting. And few things are as gratifying as turning cold leads into sales deals.
That’s right. Good sales tools don’t just save time. They empower your team to hit ambitious goals like growing revenue 25% each quarter.
Here’s a closer look at 20 of the best AI tools for sales. Whether you’re flying solo or part of a larger team, there’s a tool here that will help you work smart and hit targets faster.
What you get with AI tools for sales
AI tools make your work process more efficient, giving you more time to sell. Here are some of the main benefits they bring to the table.
Smart and automated lead scoring
AI lead scoring models automatically pull lead interaction data from multiple touchpoints, such as CRM, email, social media, or website analytics. They’ll also analyze and compare behavioral patterns of different audience segments to differentiate browsers from those who have a high buying intent. You can also configure sales tools like AiSDR to identify audience lookalikes based on your existing customers.
Personalization based on lead characteristics
Get rid of one-size-fits-all phrases in cold emails. AI in B2B sales can do in-depth lead research and give you all the data you need to create a personalized pitch or even craft the pitch for you. For example, AI SDR can scan recent media coverage and tech stacks to find companies that might turn into a sales opportunity.
24/7 interaction
AI tools don’t need coffee (or a vacation) to recharge – they’re available around the clock to serve your needs. AI email software can run cold outreach campaigns and reply to your prospects while you’re sleeping. Just imagine checking out your inbox first thing in the morning and seeing sales conversations moving forward while you enjoy a good night’s sleep.
Flexible sales strategies
AI sales tools like AiSDR make it easy to A/B test audiences, create content at scale, and try out email frameworks to see what works. Thanks to other characteristics like 24/7 availability and deep personalization, AI tools for sales help you target audiences around the globe without being restricted by location or language.
What tasks can AI sales software perform?
McKinsey reports that marketing and sales players who invest in AI are seeing a revenue uplift of 3 to 15 percent and a sales ROI uplift of 10 to 20 percent.
Here’s where AI is making the most difference in customer experiences, growth, and team productivity.
Prospecting
AI is a real game-changer when it comes to sales automation. For example, it can scrape all the necessary data you need to know about your prospect to start a conversation. It will also help you quickly find and qualify prospects based on your ICP and cherry-pick those who are ready to pull out their wallet.
Lead nurturing
AI can help you create personalized nurturing sequences, analyze past prospect interactions, and tailor content to each prospect. With predictive analytics, sales managers can also prioritize leads with a high chance for conversion by giving them more bottom-of-the-funnel content.
Data entry and enrichment
Sales reps spend only 28% of their week actually selling, with manual data entry near the top of the list of time and energy suckers. AI-powered CRM systems can automatically gather and store customer data from multiple resources without human oversight.
Email campaign automation
What if you could automate your entire outreach process? AI email campaign automation tools can now warm up inboxes and coordinate personalized campaigns by automating follow-ups and responding to incoming emails.
Long story short, AI sales tools can perform a huge number of tasks to lighten and optimize sales teamwork. Still, good implementation takes planning: you need to set clear goals and KPIs and then choose the tools that will get you there.
On the bright side, you’re in luck. We’ve created a shortlist to help you.
20 top tools for AI-driven sales growth
Here’s a curated list of the top 20 AI-driven B2B sales tools to automate your sales processes, generate more leads, and boost conversions and loyalty.
For each tool, we’ve added data on the ROI you can expect in terms of time or financial savings based on vendor and customer reports.
AiSDR – Email marketing with hyper-personalized email marketing and outreach
AiSDR is a powerful sales prospecting software that automates everything from lead generation to creating personalized messages in your voice.
Companies choose AiSDR to scale outreach and take advantage of its features.
- Lead database with over 700M contacts across 30M+ companies around the world
- Native two-way HubSpot integration
- Built-in email deliverability tools
- Automatic AI-generated replies and auto-reply handling
- Unlimited inboxes to send more emails each day
- Analysis of lead LinkedIn activity to craft personalized messages
- Automatic CRM record data entry
AiSDR ROI
Here are the potential financial and time savings you get with AiSDR:
- Around $132,000/year savings in comparison with hiring a human SDR
- Email replies in 10 minutes
- 1-3 meetings booked per 100 leads
- 96.6x faster outreach
- 100% of pipeline processed
HubSpot Sales Hub – AI-driven sales and marketing automation platform
HubSpot Sales Hub helps sales teams automate their workflows, close more deals, and better manage relationships with prospects.
With HubSpot sales automation software, you can connect your data, teams, and customers on one platform that will grow with your business. Sales Hub gives you:
- A centralized CRM that stores all your customer data in one place
- Automated data entry and lead assignment
- Smart lead scoring system
- Pipeline management
- Customizable workflows for lead nurturing
- Automated sequences for scheduling personalized campaigns and follow-ups
HubSpot Sales Hub ROI
Sales Hub customers have enjoyed:
- +48% of closed deals per year
- +94% deal close rate
- +2% deal size amount
You can find out your potential ROI with HubSpot’s Sales Hub ROI calculator, which integrates data from over 200,000 users during their first year with the HubSpot platform.
Gong – Intelligent customer call analysis
Gong is a revenue intelligence platform for analyzing customer calls and providing actionable insights for sales teams. It collects information from multiple customer touchpoints such as calls, web conferencing, text, and your website to help you better understand the customer lifecycle.
One of Gong’s main benefits is that it understands your business and provides data on how to improve it. It’s great for:
- Recording and analyzing customer calls, providing insights into what’s working and what’s not in sales conversations
- Providing insights about active deals by analyzing customer sentiment, engagement levels, and key risk indicators
- Sales forecasting
- Automatic call summaries and transcriptions
Gong ROI
Gong reports positive customer results such as:
- 35% higher win rates
- Churn reduction (59% of teams)
- 10% improvement in renewal rates
Aviso – Sales forecasting and deal tracking
Aviso is a revenue forecasting software that uses artificial intelligence and machine learning to analyze historical data, current pipeline information, and external factors to generate highly accurate sales forecasts.
Aviso simplifies the way you track your deals, analyzes sales growth through the quarter, and automatically updates your sales forecast. It also helps with:
- Tracking deals and identifying potential risks
- Identifying bias in forecasts (for example, underestimation or over-optimism)
- Improving sales strategy with AI-driven suggestions
- Updating CRM records or generating reports on the fly
Aviso ROI
Aviso reports positive growth results based on customers who have used the tool for at least one year.
- 36% growth in net new revenue closed per rep
- 12% win rate
- 16% growth in average deal size
- 17% growth in pipeline conversion
- 23% growth in sales cycle time
Canva – Image and content design
Canva isn’t just for one-pagers and ads: it can also help sales managers without design training create visually appealing presentations, reports, and pitch decks.
Canva benefits
If you often create presentations or other visual materials for leads and prospects, Canva can become a lifesaver. Here are the benefits:
- Thousands of pre-made templates for presentations, reports, and analytics
- Proposal templates
- Reusable templates for recurring tasks, such as weekly sales reports, quarterly business reviews, or standard sales pitches
- AI image and video generator
Canva ROI
Canva’s principal ROI lies in time savings. Sales managers can create great-looking presentations in less time and focus more on the pitch instead of outsourcing or tasking an in-house designer.
Smartsupp – Live customer chat and interactions
Smartsupp is a live chat and customer interaction platform that improves business and customer communication. It combines live chat, chatbots, and visitor behavior tracking to boost your online sales.
With Smartsupp, sales managers can engage with website visitors in real time, offering instant support to answer questions, resolve issues, or guide customers through their journey thanks to:
- Customizable chatbots
- Real-time visitor behavior monitoring
- Detailed portraits of each visitor
- Video recordings of visitor session
Smartsupp ROI
Smartsupp case studies report positive results, including:
- 10% conversion rate from chatbot conversations alone
- 25% increase in sales leads
Dealfront – B2B sales intelligence and visitor tracking
Dealfront is a powerful platform that helps sales teams find the right accounts and gives real-time data they need to win more deals.
Dealfront uses advanced algorithms and data analytics to help you identify your ICPs, find accounts, and close more deals with:
- Access to a rich database of B2B companies and decision-makers
- Automated email outreach, follow-up reminders, and personalized messaging based on prospect behavior
- Competitor analysis
- Lead qualification
Dealfront ROI
Positive results in Dealfront case studies include:
- 80% less time spent on research
- 61% conversion rate
- Higher call availability and 10% more meetings arranged
Bombora – Buyer intent tracking
Bombora helps businesses track and analyze buyer intentions based on online behavior.
With Bombora, you can find businesses that are ready to buy based on your prospects’ specific needs and pain points. Here’s what you get:
- Insights into which companies are actively researching specific topics or products
- Journey mapping to understand where businesses are in their buyer journeys based on the B2B content they consume
- Tailored sales outreach
Bombora ROI
Based on case studies, customers have enjoyed:
- 32% boost in relevant research spikes and 34% increase in leads showing intent
- 86% increase in pipeline in a single year
- 2-3x increase in reply rates
Clodura.ai – Lead data and sales intelligence
Clodura.ai is an AI-powered sales prospecting platform that eliminates hours of manual labor and the need for tools like Seamless.AI, ZoomInfo, Lusha, and Apollo.io.
It works by using AI to identify high-quality leads based on various parameters such as industry, company size, and behavior. This helps sales teams focus on the most promising prospects and better allocate their resources. Clodura.ai offers:
- A verified database of 600M+ contacts, 18M+ companies, and 120M+ direct dials
- Real-time updates on leads and accounts
- Predictive analytics
- A holistic view of customer interactions
Clodura ROI
While Clodura doesn’t report specific results, it promises:
- Access to 120 million human-verified direct-dial numbers to improve your call-connect rates and lower lead acquisition costs
- 95% data accuracy to maintain your sender score and domain reputation
- Instant access to over 18 million company structures
ContactOut – Email lookup
СontactOut is an email search engine that helps you find your ideal prospects and search for both people and companies by name, location, job titles, industries, and across 20+ data attributes.
ContactOut triple-verifies its email addresses and phone numbers, ensuring you can reach out to the right contacts with confidence. A subscription gets you:
- Detailed profiles that include work history, skills, and social media links
- 20+ search filters like revenue, company size, and technologies used
- CRM integration so that you can save prospect details directly to your Salesforce CRM or HubSpot CRM from ContactOut Search Portal and LinkedIn Sales Navigator via the Chrome extension
ContactOut ROI
ContactOut promises:
- 99% accuracy in its prospect data, which speeds up the prospecting and contacting process
- 75% of the world’s professional contact information at the click of a button with the ContactOut Chrome extension
- 2x sales outputs with increased speed & accuracy in prospecting
Clearbit – B2B data enrichment and verification
Breeze Intelligence (previously Clearbit) is a powerful data enrichment and verification tool that provides businesses with valuable insights about their leads and customers. It helps create lead and customer profiles and tailor outreach to client needs.
Breeze Intelligence helps sales and marketing teams prioritize their outreach efforts by focusing on leads that are more likely to convert, thanks to:
- Clean, precise, and reliable data about your B2B customers
- Global coverage across every country
- IP intelligence data that reveals buying intent and creates visitor dashboards
Breeze ROI
Breeze Intelligence works to identify leads that match your ICP faster and focus your efforts on what will bring you the most revenue, so you spend less time on leads who are not ready to buy.
Hyperise – Sales engagement and lead management
Hyperise is a suite of tools for creating personalized images, videos, and web content that adjust dynamically based on viewer data. Dynamic elements can be anything from names and company logos to specific product recommendations.
Hyperise’s personalized emails, landing pages, and other communications help sales teams increase lead engagement rates. Platform features include:
- Personalized content configuration
- A/B testing different formats and messages
- Website personalization for every visitor, with dynamic images, text, and CTAs
Hyperise ROI
Hyperise customers have reported:
- 58% increase in page views and the ability to move targeted companies further through the sales funnel
- 44% increase in conversion rate
Unify – Outbound scaling
Unify is a sales platform that helps scale outbound sales software with support for 10+ intent signals, automation, and AI.
In short, Unify helps you connect with buyers when it matters. With Unify, you can:
- Easily create audiences based on your ICP, target industry, intent signals, and CRM data.
- Monitor 10+ data sources to identify when prospects are ready to buy.
- Create mailboxes, set up dedicated IP addresses, and warm mailboxes in a few clicks.
Unify ROI
Unify helps you turn website intent data into actionable outbound triggers. Case studies report:
- 40% increase in meetings booked
- 2.5x reply rate
- 4.2x ROI with Unify
Verse.ai – Conversational lead capture and nurturing
Verse.ai lets you reach your customers on their preferred channel (SMS, phone, or email). Verse’s fully managed platform automatically qualifies leads for you, books appointments or calls, and sends warm leads directly to your team. It offers
- Customizable scripts for reaching your prospects
- Lead qualification based on your parameters
- Re-engaging old leads
Verse.ai ROI
- 16x average ROI
- 98% average text open rates
- Less than 90 sec average response time
Customers.ai – Lead nurturing
Customer.ai is a sales prospecting tool that uses visitor tracking to optimize customer acquisition, lead generation, and conversion.
Customer.ai uses AI to score leads based on their likelihood of converting. It analyzes data points from sources like website interactions, past behavior, and demographic details to prioritize the most promising leads. Features include
- Dynamic audience segmentation
- Automated lead scoring
- Audience targeting
- Email marketing automation
- Real-time website tracking
Customers.ai ROI
Customers.ai users report
- 50%+ email open rates
- 17.5x ROI
- A 110% increase in website conversion rates
TexAu – Task automation and data analysis
TexAu is an automation tool that helps businesses and sales teams generate leads and convert sales from social media platforms.
TexAu scrapes LinkedIn profiles based on specific criteria such as industry, job title, location, or company size, to build a list of potential leads. It can also pull data from LinkedIn groups, events, or connections to expand your lead database. It supports:
- Automated social media outreach
- Smooth built-in or third-party integration with thousands of other tools to enrich data (e.g., job titles, email addresses, company details)
- Automated lead qualification and scoring based on a contact’s profile or social media behavior
TexAU ROI
TexAu’s ROI is in time savings. Automated lead scraping, messaging, and follow-up all save significant time for sales and marketing teams.
Zapier – Sales stack integration and task automation
Zapier works great to speed up repetitive sales tasks and ensure that important data flows seamlessly across different tools.
One of Zapier’s primary benefits for sales teams is its ability to automate lead capture and management, ensuring that no lead is overlooked. Other benefits include:
- Automatic lead capture with forms or landing pages
- Automatic lead assignment
- Automatic data sync between your sales apps (e.g., CRM, email marketing, project management tools)
- Automatic email sequences based on different triggers
Zapier ROI
Zapier automates repetitive tasks like data entry, lead assignments, follow-ups, and CRM updates, saving sales teams time. Here’s how you can calculate Zapier ROI:
- A Zapier Starter plan comes with 750 basic Tasks.
- You can use all 750 Tasks in a billing cycle (9,000 Tasks/year, $0.04 per Task)
- Estimate that each Zap Task saves you 30 seconds (6.25 hours per month and 75 hours per year) – make sure to factor in context switching, rework, etc.
- Multiply the monetary value of your time per hour by 6.25 (for monthly ROI) or 75 (for yearly ROI).
Calendly – Sales call booking
Calendly simplifies the process of scheduling meetings so prospects or clients can book time directly based on sales rep availability – no need to exchange multiple emails to find a mutually convenient time. Calendly supports:
- 24/7 booking
- Automatic CRM updates when a meeting is booked
- Analytics for the number and type of meetings scheduled and rep booking success
Calendly ROI
Positive returns from Calendly include:
- An average 318% ROI and $687,000 in total net benefits over three years, based on customer reports
- An average 1.5% increase in customer renewal rates
Ambition – Sales team enablement
Ambition is a sales performance management and coaching platform designed to help sales teams monitor, measure, and improve their performance through data-driven insights, gamification, and coaching tools.
Ambition’s customizable dashboards give sales leaders and reps real-time visibility into their KPIs and metrics.
- Sales managers can create contests and challenges based on specific metrics (e.g., most calls made, highest revenue closed).
- Sales managers can set specific goals for individuals, teams, or departments based on KPIs.
- Reps can view their scorecards in various timeframes (daily, weekly, monthly) to monitor short- and long-term progress.
Ambition ROI
Gamification features like leaderboards, competitions, and challenges motivate sales reps to exceed their targets. Revenue teams have seen the following results:
- 26% lift in sales activity
- 7 hours of weekly time savings for managers
- 25% increase in employee retention
Novocall – Cold calling campaign automation
Novocall sits in the category of AI tools for sales cold-calling. It provides a click-to-call widget that you can embed on your website. When a potential customer visits the site and shows interest, they can request an immediate callback.
Novocall supports:
- Instant and scheduled callback
- Email scheduling
- Detailed call tracking and analytics
Novocall ROI
Novocall customers report:
