Drive sales by tracking product champions to new roles
Results you can expect
How the product champion sales play works
Use Sales Navigator to plug in your customer company names, add ICP-aligned job titles, apply the “recently changed jobs” filter, and toggle on the continuous search. Monitor those moves in real time and enrich each profile with fresh intent signals.
Pro tip: Look for champions landing at recently funded companies. New org + fresh capital = ready for change.
Enrich the lead with context that sharpens your timing: Are they hiring for roles you support? Surfacing pains your solution addresses? Expanding post-Series B? If they’ve already used the product, it’s a natural opportunity to reconnect, tying their momentum to the value you’ve already delivered.
Send a high-trust, VIP note. Not a canned “congrats.”
- Reference a past win you shared (“Loved how you scaled X at [past company].”)
- Show fresh value (“Our new [feature] fixes Y, you’ll like it.”)
- Offer an early win and insider perks: beta access, a small thank-you, and ready-to-use insights for the first 90 days.
Configure AiSDR to watch for job changes across your customer base. Launch outreach automatically, and keep nurturing relationships with new champions as they step into new roles.
Sample emails for engaging newly hired execs
Frequently Asked Questions
Find the answers to your most pressing questions here
How do I know when a product champion changes jobs?
You plug your champions’ former company names and ICP-aligned titles into Sales Navigator’s “recently changed jobs” filter, and our AI identifies their new roles, scraping and enriching their updated contact details.
Why should I reach out when a champion joins a new company?
Job changes aren’t dead ends. They’re fresh opportunities. A champion who you already sold to once, who already trusts your product and experienced the value you bring first-hand, can bring it into their new company, often opening the door to a completely new market or account.
Can AiSDR personalize outreach based on a champion’s history?
Yes, as long as the details live as properties in your CRM, AiSDR pulls whatever’s there – feature-adoption stats, support-ticket history, social mentions – and weaves those signals into razor-focused outreach.
How do I know if their new company is a good fit?
You can use AiSDR to layer in intent data from public signals like hiring activity, tech stack, recent funding, and web behavior to help you assess whether the new org is likely to be in-market for your solution.
What’s the benefit of keeping in touch with product champions over time?
How does AiSDR identify product champions at scale?
Rather than relying on gut instinct, AiSDR pulls “champion” flags directly from your CRM. When a customer marks someone as a product champion in their CRM, AiSDR ingests that signal and highlights them as a champion, letting you identify them at scale.
How can I show appreciation to a champion who brought my product to a new company?
Small gestures go a long way. Offer early access to new features, send a personalized thank-you gift, tweak pricing or subscription terms to fit their evolving needs, and share exclusive insights they can put to work in their new role. Recognition builds loyalty and keeps them advocating for your product.
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