10 Best Alternatives to ZoomInfo: Features & Pricing

ZoomInfo is a powerhouse that dominates the B2B data intelligence space thanks to its wealth of contact and company information. 

But that doesn’t make it the best fit for everyone. For startups and smaller teams, ZoomInfo might not have all the features they’re looking for or it might be too big a drain on the budget. 

The good news?

There are plenty of alternatives with affordable pricing and helpful features that can help your sales team close more deals.

So whether you’re looking for a second lead database to use along ZoomInfo or exploring options for the first time, here are 10 proven alternatives to ZoomInfo for sales teams.

AiSDR

AiSDR combines AI-powered sales intelligence with automated outreach to streamline your B2B prospecting and lead generation. AiSDR not only finds leads, but it also allows you to quickly add leads to targeted campaigns and engage them in personalized campaigns using email, LinkedIn, and text messages.

On top of that, AiSDR looks at your current customers and searches for similar companies that are likely to buy from you. AiSDR also watches for signals that a company’s ready to buy, such as website visits or hiring intent. Plus, AiSDR works seamlessly with your HubSpot CRM, making it easy for you to track and nurture leads through your entire sales process.

G2 score: 4.7

Key features

• Real-time data updates: Keep your lead data accurate and up to date with regular updates.
• Deep CRM integration: Connect your HubSpot lists, personalize emails with HubSpot data, and create contacts in HubSpot for new leads found by AiSDR.
• Lead database integrations: Access to contact data from multiple sources, including ZoomInfo, for a complete picture of potential customers.
• Buyer intent research: Find companies that are actively looking for solutions like yours or hiring for roles that you can support.
• Outreach automation: Send personalized messages and custom follow-up cadences across email, LinkedIn, and text.
• GTM playbook: Set up AiSDR to run your favorite high-performing email frameworks with custom GTM plays.
• Campaign builder: Create and launch outreach campaigns in minutes that target leads found using adjustable filters or AI-powered lead research.

Pros

• Unlimited leads for campaigns
• AI-powered research to find leads using lookalike data and intent signals
• Easy lead enrichment and data sync
• AI sales personas that can speak with leads in your voice and tone while using your social proof
• Access to ZoomInfo data (and other lead databases) without requiring a separate ZoomInfo subscription
• Ability to run your GTM strategy

Cons

• No Salesforce integration
• No call ability 

Why it’s a great ZoomInfo alternative

AiSDR gives you the power of ZoomInfo’s massive database without the hefty price tag. And while ZoomInfo excels at finding contact information, AiSDR goes several steps further by making it easy for you to use that data to close sales deals.

So instead of jumping between tools to find and reach out to leads, you can manage all prospecting and outreach in one place. This results in less time spent on set-up and management, and more time on meaningful conversations with potential customers.

AiSDR also offers something ZoomInfo doesn’t – the ability to learn from and scale your success. By analyzing your existing customer base, you can double down on leads that match your ideal customers and send them highly relevant sales messages.

Pricing: Plans start at $750 per month for 1,000 emails, with discounts available for higher email volumes.

RocketReach

If you’re anything below enterprise and don’t need the granularity of ZoomInfo’s data, RocketReach is a reliable alternative. Its huge standalone database of emails, phone numbers, and social profiles helps you zero in on the right prospects easily.

RocketReach’s advanced search filters help you target leads based on roles, companies, and locations, while seamless CRM and workflow integrations make importing and managing leads a snap. From boosting lead generation to refining outreach strategies, RocketReach equips your teams with the tools to move fast and close more deals.

G2 score: 4.5

Key features

• Extensive contact database: Access RocketReach’s contact database, one of the largest on the market.
• API and integration support: Customize workflows and easily integrate with other platforms to streamline processes.
• Advanced search filters: Pinpoint ideal leads by narrowing down criteria such as role, location, and company size for more targeted outreach.

Pros

• High contact data accuracy
• Easy-to-use interface with quick search functionality
• Affordable pricing compared to ZoomInfo

Cons

• Limited analytics and lead scoring features
• Limited email sequencing 

Why it’s a great ZoomInfo alternative

RocketReach shines as a lean, efficient tool for teams that prioritize accurate contact details without overpaying for unnecessary features. Unlike ZoomInfo, which offers deep company insights and intent data, RocketReach focuses on delivering verified emails, phone numbers, and social profiles — perfect for straightforward prospecting.

Its standout feature? Simplicity and affordability. Advanced search filters make it easy to zero in on leads by role, industry, or location, while seamless CRM integration ensures your workflow stays streamlined. For teams that value clean, no-frills functionality and a cost-effective approach, RocketReach is a no-brainer.

Snov.io

Snov.io is a sales and marketing automation platform that makes lead generation, outreach, and pipeline management a whole lot easier. With tools for email discovery, domain search, and lead enrichment, you can quickly build accurate, verified prospect lists.

It also features automated email campaigns, follow-ups, and detailed analytics to help you engage leads more efficiently. With CRM integration and a drag-and-drop email builder, customizing outreach is a breeze. 

G2 score: 4.6 

Key features

• Email verification and finder tools: Ensure your outreach reaches valid, accurate contacts with verified email addresses.
• Drip campaign management: Automate and manage email campaigns with detailed analytics to track performance and optimize engagement.

Pros

• Comprehensive email outreach and sequencing
• Low starting price tag with a range of plans
• Strong contact data verification

Cons

• Smaller database compared to competitors
• Limited phone number availability

Why it’s a great ZoomInfo alternative

Snov.io is perfect if you’re a startup or SMB needing an all-in-one solution for email outreach. It helps you discover, verify, and enrich emails, ensuring you’re always working with solid data. 

With its powerful drip campaign features, you can set up automated, personalized follow-ups that keep leads engaged without lifting a finger. And the best part? It’s budget-friendly, making it ideal if you’re running outreach in a smaller company. 

If email is your bread and butter, Snov.io has the tools to make your outreach smarter and more efficient.

Adapt.io

Adapt.io is an ideal choice for startups, SMBs, and especially tech-focused sales teams that need precise, actionable B2B contact data. Its massive, regularly updated database ensures you’re working with accurate information, and its lead enrichment feature helps you fill in the gaps in your prospect profiles effortlessly.

What sets Adapt.io apart is its real-time data updates and robust filtering tools. These let you segment and prioritize high-value leads with precision, helping you focus your energy where it matters most. Plus, smooth CRM integrations mean you can enrich, organize, and act on leads without disrupting your workflow.

G2 score: 4.6

Key features

• Technology sector targeting: Focus on prospects in the tech industry with filters and insights tailored for technology-driven businesses.
• Extensive B2B contact database: Access accurate and up-to-date contact information to power your prospecting efforts.
• Smart sales prospecting tools: Leverage lead scoring capabilities to prioritize high-value prospects and improve outreach.
• Real-time data updates: Ensure your lead data remains accurate and current for more effective engagement.

Pros

• User-friendly interface with powerful filtering options
• Limited free tier available
• Integration with popular CRMs like Salesforce and HubSpot

Cons

• Smaller database compared to ZoomInfo
• Limited advanced analytics features

Why it’s a great ZoomInfo alternative

Adapt.io is an affordable gem if you’re a startup or SMB looking for sales support, especially in the tech space. It’s all about reliable, up-to-date leads, with powerful CRM integrations to keep your sales process smooth. 

Adapt.io’s filtering tools help you zero in on high-value prospects, so you can focus your energy where it matters: no need to worry about outdated info or manual data entry. 

As a solid, cost-effective alternative to ZoomInfo, Adapt.io has the features you need to close deals faster and smarter.

6Sense

6Sense is an AI-powered account-based marketing and sales intelligence platform that helps businesses identify, engage, and convert high-value accounts. It uses big data and predictive analytics to dive deep into buyer intent, spotting opportunities before they even appear.

With automated workflows, account scoring, and personalized messaging, 6Sense makes outreach more effective and tailored. It integrates easily with CRMs and marketing tools, helping your sales and marketing teams align and prioritize the right accounts. If you’re looking to boost your ABM strategy, grow your pipeline, and increase conversions, 6Sense is a strong choice.

G2 score: 4.3 

Key features

• AI-powered predictive analytics: Get deep, anonymous tracking and data-driven insights to surface intent and prioritize the best leads.
• ABM tools: Focus on targeting high-value accounts for more strategic outreach and higher conversions.

Pros

• Advanced predictive capabilities for data-driven decisions
• Seamless integration with over 30 CRM and marketing data sources, including G2, TrustRadius, and Uberflip
• Strong ABM focus for targeted outreach

Cons

• Steeper learning curve for new users
• High price point compared to other alternatives

Why it’s a great ZoomInfo alternative

6Sense is perfect for enterprises focused on account-based marketing. While ZoomInfo excels with its massive, accurate database for finding new contacts, 6Sense stands out by delivering advanced predictive analytics and intent tracking. 

This allows businesses to identify and target high-value accounts before competitors. The platform’s features, like account scoring, real-time buyer intent insights, and personalized messaging, align sales and marketing teams around shared, high-priority opportunities. 

Demandbase

Like 6sense, Demandbase is an ABM platform that helps you identify, engage, and convert high-value accounts. 

Demandbase adds AI and data-driven insights to your ad personalization, lead generation, and outreach. It helps you identify key decision-makers, customize campaigns, and prioritize high-potential accounts. 

With advanced targeting like IP-based account identification and firmographic data, Demandbase ensures your outreach hits the mark. 

G2 score: 4.4 

Key features

• ABM tools: Target high-value accounts with tailored strategies.
• Advanced analytics: Gain deep insights into lead behavior and campaign performance.
• Intent data: Use real-time data to prioritize leads showing the highest purchase intent.

Pros

• Robust ABM platform with deep analytics
• Seamless integration with leading tools like Marketo, HubSpot, Pardot, and Eloqua
• Strong focus on intent data for lead prioritization

Cons

• Higher pricing tier compared to most alternatives
• Requires significant setup to get the most out of features

Why it’s a great ZoomInfo alternative

ZoomInfo focuses on providing a massive database of accurate and granular contact information, making it a strong choice for high-volume prospecting. 

In contrast, Demandbase is designed for enterprise-level account-based marketing (ABM), offering tools that go beyond contact data. With advanced analytics, real-time intent tracking, and deep buyer insights, Demandbase excels in helping teams identify and engage high-value accounts.

While ZoomInfo is ideal for building large lead lists, Demandbase’s strengths lie in prioritizing the most promising leads, personalizing outreach, and executing strategic, data-driven campaigns. 

If your goal is to move from quantity to quality and create targeted ABM strategies that drive results, Demandbase is the better fit. It’s not just about finding leads; it’s about identifying the right ones and reaching them with precision at the right time.

Lead411

Lead411 is a sales and marketing intelligence platform that gives your business accurate, up-to-date contact and company data. It helps sales teams discover emails, enrich leads, and dive into detailed company profiles to find high-value prospects.

With powerful search filters, you can target leads based on industry, job title, and company size. Lead411 also provides insights for personalized outreach and integrates seamlessly with popular CRMs to keep your sales processes running smoothly. If you’re looking to boost prospecting, improve conversions, and drive faster revenue growth, Lead411 has you covered.

G2 score: 4.5

Key features

• Verified contact database: Access accurate email and phone information for targeted outreach.
• Sales trigger alerts: Get real-time notifications to engage leads at the right moment.

Pros

• Affordable compared to ZoomInfo
• Sales triggers help prioritize outreach
• Easy-to-use platform with strong customer support

Cons

• Smaller database compared to ZoomInfo
• Limited integration options

Why it’s a great ZoomInfo alternative

Lead411 focuses on delivering accurate, high-quality B2B data rather than sheer database size, and it comes at a significantly lower price than ZoomInfo. Unlike ZoomInfo, which includes both B2B and B2C data, Lead411 prioritizes verified contact details and real-time sales triggers, such as company growth, hiring trends, and spending signals, to help you identify opportunities as they emerge.

The platform’s quicker re-verification schedule ensures you’re always working with up-to-date information, like job changes and company updates, making your outreach more timely and relevant. Its affordability and ease of use make it an excellent choice for small to mid-sized businesses or teams looking to maximize their impact without stretching their budgets.

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LeadIQ

LeadIQ is a sales enablement platform that makes lead generation and prospecting a breeze by providing accurate, up-to-date contact info. It helps sales teams quickly capture and organize prospect data from websites, LinkedIn, and other sources to build lead lists with ease.

With automatic lead capture, email enrichment, and real-time CRM syncing, LeadIQ ensures your outreach is on point. 

The platform also offers tools for segmenting leads, automating workflows, and tracking engagement. If you want to find the right leads faster, personalize outreach, and boost conversions, LeadIQ lets you speed up sales and close deals more efficiently.

G2 score: 4.2 

Key features

• Real-time data capture and verification: Ensure accurate and up-to-date lead information.
• One-click capture: Easily add data on the fly to Salesforce, HubSpot, and more for streamlined workflows.

Pros

• Simplifies lead capturing during prospecting
• Intuitive interface with robust CRM integration

Cons

• Limited standalone database size
• Higher price point compared to similar tools
• Heavy LinkedIn bias

Why it’s a great ZoomInfo alternative

LeadIQ makes prospecting a lot easier by capturing contact data in real time and syncing it straight to your CRM. It’s perfect for teams with LinkedIn-heavy strategies who want accurate, up-to-date info without wasting time. You can quickly organize, segment, and prioritize leads, and automate workflows to keep everything running smoothly. 

LeadIQ’s simple interface helps you track engagement and personalize outreach, so you can get to the good stuff faster. If you want a tool that keeps your sales process efficient and effective without all the extra effort, LeadIQ is the way to go.

SalesIntel

SalesIntel is a B2B contact data platform that prioritizes human verification to keep its data accurate. With direct dial phone numbers, verified emails, and firmographic data, SalesIntel makes it easy to target high-value prospects.

The platform’s advanced search filters let you segment leads by industry, company size, job title, and more, so you can be laser-focused in your outreach.

Similar to ZoomInfo, SalesIntel offers easy CRM integration, real-time updates, and powerful analytics. It is perfect for sales teams looking to step up their outreach, improve conversions, and drive revenue.

G2 score: 4.3 

Key features

• Human-verified contact database: Access accurate and reliable lead information for better targeting.
• Technographic and firmographic insights: Utilize valuable data on companies’ tech stack and demographics for more precise outreach.

Pros

• High-quality, verified data
• Strong support for technographic insights

Cons

• Smaller database compared to ZoomInfo
• Slightly higher pricing for premium plans compared to mid-tier competitors like Apollo or Lead411

Why it’s a great ZoomInfo alternative

SalesIntel stands out for its human-verified data, meaning you can trust the accuracy of the information you’re using. This is a huge advantage for businesses that prioritize precision in their lead generation. 

With detailed company profiles, direct dial phone numbers, and email addresses, it’s easier to target high-value prospects and get the most out of your outreach efforts. SalesIntel also provides in-depth firmographic and technographic data to optimize your approach. 

If your team needs reliable, accurate contact data and wants to ensure a solid foundation for your outreach, SalesIntel delivers it all without compromise.

Breeze (formerly Clearbit)

Clearbit, now Breeze Intelligence, is a powerful data enrichment platform for leveling up your customer insights and sales prospecting. It gives you access to real-time company and contact data, making it easier to find high-value leads and personalize your outreach.

With tools for email validation, lead scoring, and account profiling, Clearbit ensures you’re always engaging the right prospects at the right time. Its AI-driven insights help you make smarter decisions, optimize marketing strategies, and grow revenue faster. 

G2 score: 4.4 

Key features

• Real-time data enrichment: Automatically update and enhance lead information as you capture it for more accurate outreach.
• Native HubSpot integration: Breeze Intelligence is part of HubSpot Breeze, the platform’s all-in-one AI solution for sales and marketing.

Pros

• Strong focus on data enrichment
• Easy integration with existing workflows

Cons

• Limited standalone contact database
• Higher costs for advanced features

Why it’s a great ZoomInfo alternative

While ZoomInfo gives you more contact data, Clearbit is all about boosting the power of what you have. It enriches your data in real time to ensure you’re always working with the freshest, most accurate details. 

Perfect for teams looking to make the most out of their CRM, Clearbit fills in gaps and updates outdated info effortlessly. With smart AI-driven features, it helps you engage the right prospects faster and more effectively. 

If you’re looking to maximize the value of your CRM data, Clearbit is worth a look.