Email Framework #5: Yurii Veremchuk

Predicting the doom of cold email is a trendy topic for 2025. But here’s the catch – people have been making this claim since the early days of the Covid era (and even earlier!).

Sure, the difficulty level of cold email is definitely higher, but it’s not impossible. With the right email framework, sending and warm-up infrastructure, and other best practices, you can still book meetings using cold outreach.

Here’s a closer look at one cold email framework you can try out in AiSDR – Yurii Veremchuk. 

Core elements of the Yurii Veremchuk framework

The first rule of any Yurii Veremchuk email is to not start with “Hi, My name is…”

Unless you’re the real slim shady (or another A-list celebrity), people won’t care. If anything, they’ll trash the email in seconds.

Your emails should get to the point asap. Emails that follow Yurii Veremchuk’s framework typically have:

• Frontloaded research or use case – High-level roles prefer company-based personalization and research. Use intent data and signals strategically for this. 
• New perspective on how prospects can solve their challenge – Try to avoid your first idea. Chances are it’s been done before, so look for a new perspective, show the benefit gained, and add the cost of inaction.
• Social proof – Provide evidence of how a company solved the main challenge. For best results, the company should be similarly sized and in a similar industry to show relevance. If you’re targeting start-ups, don’t talk about how Apple solved N problem (and vice versa).
• Interest-based personalization in the P.S. – Yurii’s approach assumes that people don’t care if you know where they went to college or what they recently posted on LinkedIn. That’s why any person-level tailoring should go into the P.S. and not the main body.
• Soft call to action – Don’t push for a meeting in the CTA. Instead, look for content or use a sentence that invites the prospect to continue the conversation without applying pressure.

If you want your emails to get a response, you’ll need to “beat the status quo”. This means proving to the prospect that it’s in their best interest to write back.

Prospects will also respond if you can show them something new (which is why you try to share a new perspective) or demonstrate you know how to solve their pain.

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How to use the Yurii Veremchuk framework in sales outreach

Yurii’s approach is heavy on the prospecting and research. In fact, he believes you’ll need to dedicate 80% of your time to these two tasks.

On the bright side, the remaining 20% is simply writing up what you found in an email that follows the framework’s structure (more on that below).

But before you hit “Send” on your new email, you need to ask yourself these questions:

• Does your email include…
  • Company-level personalization (e.g. use case, intent)?
  • New perspective?
  • Cost of inaction?
• Are you using a hard or soft CTA?
• Does your email explain “Why” you’re writing?

When it comes to continuing the conversation, Yurii advocates pushing the conversation from emails to text messages or WhatsApp. There are a few reasons why:

• Text/WhatsApp is usually less crowded than a person’s email or LinkedIn inbox
• People are usually more open to sharing information about their actual buying process over text
• Text makes it easier to focus the conversation on understanding what decision-makers want

Of course, this is if the prospect agrees to be contacted via text. If they want to keep the conversation on email, it’s best to acquiesce to their wish.

Yurii Veremchuk framework example

Here’s an example of a possible email you might create using the Yurii Veremchuk framework.

You can also find the Yurii Veremchuk framework in AiSDR’s framework library. To use this framework, just tell AiSDR who your ideal customer is, and AiSDR will handle all the prospecting, research, and email writing and personalization for you.

General framework

The Yurii Veremchuk framework doesn’t use a standard email template. Instead, emails follow a general structure.

Here is an example of this structure.

Example email

Following the Yurii Veremchuk framework structure, here is a possible email.