AiSDR Product Spotlight #4: Website Visitor Email Framework, Campaign Management History

Merry Christmas! 🌲

Despite the short week, we’ve got some cool updates for our final Product Spotlight of 2024. (For a recap of what we’ve accomplished this year, as well as a peek into our 2025 plans, check out our CEO’s blog AiSDR 2024 Year in Review.)

But right now, you’re probably feeling this 👇

We get it. New year means new sales targets. 

But that’s why we built AiSDR. Our mission is to help you stop dreading sales targets, and our AI SDR and sales tools will make hitting those targets easier.

Here’s what we did this week to make this happen.

New “website visitor” email framework in the Persona Builder

Imagine this: Someone visits your website, checks out your product, and leaves without booking a demo. 

You know they were interested, but how should you write the follow-up you need to send?

Luckily, there’s an email framework for that (Conveniently located in our Persona Builder 😉)

With AiSDR’s new email framework for website visitors, you can create a sales persona that will follow up with visitors while your product is still fresh in their minds. 

AiSDR handles the nitty-gritty by enriching your data about who visited – like their company, role, and interests – and pulls a relevant case study from your collection to use. 

Why is it cool?

By combining our website visitor identification feature with this framework, you solve three major pains in one go:

1. Timing – Now you can automate the full website visitor GTM play and reach out while the prospect’s interest is still warm.
2. Writer’s block – This ready-to-use framework eliminates the mental block of not knowing what or how to write.
3. Research – Lead research is time-intensive and can drag outreach to a crawl, but not anymore. AiSDR does the research and creates a unique personalized email based on this framework.

You can use this framework for following up whenever prospects visit, or if you want to run a retargeting campaign for specific types of website visitors.

Greater campaign management visibility

Craving more visibility into how your campaigns are managed in AiSDR? 👀

Now you’ll have it. After this week’s set of updates, you’ll be able to:

• ✨ See who’s activating and deactivating campaigns
• 📈 Track how many leads were added to a campaign and by whom
• 🔍 Find out where those leads came from (e.g. manual search, continuous search, website visitors, or other sources)

Why is it cool?

This makes it easy for you to know exactly what’s happening in your campaign without having to ask around. 

It’s almost like turning on the lights in a dark room – suddenly you can see everything clearly.

But the real value here is in trust, accountability, and optimization. You can spot patterns in what’s working (and what isn’t) because you can trace leads back to their source. And you can coordinate your efforts with team members to better save time, not spend more of it on the same task. 

🤫 Next week’s sneak peek

2024 is a wrap! 

This was our last Product Spotlight for 2024, but we’re pushing forward like the energizer bunny, which is why we’ll be back next Friday with more news and updates to kick off the new year ✨