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Quick & Dirty Guide to Creating Personas
Sales personas and ideal customer profiles are the secret sauce of successful AI-powered sales and marketing. If you’re not sure where to start, we’ve created a simple yet detailed guide that walks you through how to develop effective personas for generative AI.
Personas provide guidance about how human and AI SDRs should tailor messaging for a specific target audience. When a well-researched persona contains sufficient info and details, this enables the AI SDR to generate sales copy that resonates for potential customers. This guide covers:
- Key company demographics to include
- Definitions of persona essentials
- Examples of good inputs for AI
- Tips & best practices
This guide will help ensure your personas are written and structured in a way that’s crystal-clear for AI SDRs.
WHO IS IT FOR
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Small & medium businesses
Explore what types of information personas for AI need, as well as examples of how to write them.
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Chief Sales Officers
Find out how to build on your current personas and sales playbooks. Structure your personas and playbooks so they’re more usable for AI SDRs.
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Startups
Discover what you need to know for crafting your company’s sales personas.