Quick & Dirty Guide to Creating Personas
Sales personas and ideal customer profiles are the secret sauce of successful AI-powered sales and marketing. If you’re not sure where to start, we’ve created a simple yet detailed guide that walks you through how to develop effective personas for generative AI.
Personas provide guidance about how human and AI SDRs should tailor messaging for a specific target audience. When a well-researched persona contains sufficient info and details, this enables the AI SDR to generate sales copy that resonates for potential customers. This guide covers:
- Key company demographics to include
- Definitions of persona essentials
- Examples of good inputs for AI
- Tips & best practices
This guide will help ensure your personas are written and structured in a way that’s crystal-clear for AI SDRs.
WHO IS IT FOR
Small & medium businesses
Explore what types of information personas for AI need, as well as examples of how to write them.
Chief Sales Officers
Find out how to build on your current personas and sales playbooks. Structure your personas and playbooks so they’re more usable for AI SDRs.
Startups
Discover what you need to know for crafting your company’s sales personas.