Key stakeholders
These are the current top-level decision-makers at the company and their LinkedIn profiles. Check them for recent activity and updates
Latest news about Ritual Zero Proof
Here are some of the most recent media mentions. Use them in your sales prospecting to qualify a prospect's buyer intent and personalize outreach with the latest company updates
Diageo fully acquired Ritual Zero Proof in September 2024, after initially taking a minority stake in 2020, paying $23 million for the remaining stake. This move strengthens Diageo's position in the no- and low-alcohol sector, with Ritual Zero Proof being the number one non-alcoholic spirit brand in the US[2][5].
Diageo's CEO, Debra Crew, highlighted that the company's non-alcoholic portfolio, including Ritual Zero Proof, has seen a 56% increase, emphasizing the no- and low-alcohol sector as a significant opportunity for the industry and Diageo[2].
Diageo's acquisition of Ritual Zero Proof has positioned the brand as a key component in Diageo's expanding non-alcoholic portfolio, which now includes alcohol-free alternatives for brands like Gordon’s, Tanqueray, and Captain Morgan, further solidifying Diageo’s leadership in the no- and low-alcohol spirits market[2][5].
Open job positions at Ritual Zero Proof
This company is actively hiring to fill these roles. Use this for sales prospecting if your solution assists, augments, or provides an alternative for the growing team and position.

