Latest news about Aura Bora
Here are some of the most recent media mentions. Use them in your sales prospecting to qualify a prospect's buyer intent and personalize outreach with the latest company updates
Aura Bora, a craft sparkling water brand, was acquired by Next In Natural, a New York-based investment firm, in February 2025. Next In Natural gained a majority stake, with Paul Voge focusing on product innovation and Jeff Lichtenstein becoming Chairman of the Board, to support Aura Bora's growth and scaling[1][2][4].
Aura Bora, founded by Paul and Madeleine Voge in 2019, has expanded its product line and partnerships. In 2023, they launched a zero-proof beverage with Graza Olive Oil, and recently, they have been featured in various collaborations, including with Magnolia Bakery and PF Candle. The brand continues to innovate and grow its retail presence across the US[2][3][5].
Aura Bora, having raised $22 million in funding since its inception, has transitioned from a niche seltzer to a significant brand with presence in over 7,500 retailers, including Whole Foods, Walmart, and Target, and continues to expand its online presence and customer loyalty programs[5].
Open job positions at Aura Bora
This company is actively hiring to fill these roles. Use this for sales prospecting if your solution assists, augments, or provides an alternative for the growing team and position.

