Follow up with prospects after a demo call
Results you can expect
How the demo follow-up sales play works
Start with a segment of demo attendees, such as leads who went quiet or just finished their call. You can follow up before they lose momentum (a few days after the demo and initial outreach), or re-engage those who’ve gone dark. The easiest way is to sync your HubSpot list. CSV upload is possible too, but it’s less convenient.
Pro tip: Build a dynamic list in HubSpot that automatically includes demo attendees who haven’t replied within your chosen window
Capture key takeaways after every call and log them in your CRM. When shared with AiSDR, these notes power thoughtful, context-rich follow-ups that move conversations forward.
Pro tip: You can sync notetakers with your CRM to automatically save call recaps as properties that AiSDR can use
Tell the AI about your ideal customer and how you want it to act. Outline pain points, goals, and tone of voice that align with your ICPs, even if leads vary within a single campaign. Then build the follow-up sequence, like when to reach out and which channels to use. Add rules on how to tailor messaging based on call details to guide the lead toward a decision.
Once launched, AiSDR automates multi-channel outreach (email, LinkedIn, text messages), monitors responses, and flags re-engaged leads ready for sales to jump in.
Sample follow-ups for prospects after the demo call
Frequently Asked Questions
Find the answers to your most pressing questions here
How does AiSDR help re-engage leads that ghost after a demo?
AiSDR leverages CRM data and past conversations to craft smart, personalized follow-ups that feel timely and relevant – increasing the odds of a response from quiet leads.
How often should I follow up with unresponsive prospects?
Start with a follow-up ~3 days after the initial touch, then weekly. Align your cadence with the prospect’s decision-making and sales cycle – more complex deals typically need more touchpoints. For most companies, 3–4 follow-ups are enough to gauge interest.
Can I personalize messages based on what was discussed in the demo?
What if I don’t have a lot of data from the demo?
No problem. AiSDR uses whatever info you have. If context is limited, it supplements with firmographics and social activity to craft relevant, compelling messaging.
Is there a risk of bothering leads who have already decided not to move forward?
If a lead decided not to move forward but never said so, AiSDR helps surface that with gentle follow-ups. If they’ve explicitly declined, AiSDR pauses outreach automatically. You can also prevent outreach to specific prospects by syncing a suppression list or using HubSpot filters.
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