AiSDR Product Spotlight #5: New Data Provider with Live LinkedIn Info

In the business world, LinkedIn is the place people (and companies) share work-related updates, brag about achievements, vent about pains, and showcase skills. 

That makes it a veritable gold mine of time-sensitive data for capturing intent and sending personalized sales pitches. 

If you use it smartly and without delay, that is. 

So this week, we upped our prospecting game and message personalization with a new source of information both on the company and the lead level with guaranteed presence on LinkedIn. 

New data provider for real-time LinkedIn insights

AiSDR uses several providers to find company information, intent data, and lead contact information. 

We’re on a mission to make sure the leads you generate with our AI Prospecting and Advanced Search features are always fresh and up-to-date. 

Which, when working with sales data vendors, is not always the case (you may have seen AiSDR retiring a few if you’ve been with us a while). 

And sometimes, when looking up lead intent and using different providers for company and lead data, we noticed that AI can miss out on some leads if info wasn’t consistent across both systems (e.g. different industries listed for the same company). 

Also, when switching jobs, people update their LinkedIn profiles faster than lead data platforms can pick up on the changes. 

Safe to say, neither are too peachy for spot-on outreach. 

So we thought, “Hey, wouldn’t it be cool if there was a data provider that collected real-time LinkedIn info to validate contact data and build prospect lists knowing it’s always fresh?” 

And we found one. 

And added it to AiSDR last week.

So what’s changed?

First and foremost, you get more leads to pull from (Yay!).

Second, all of these leads are guaranteed to be on LinkedIn, with their data constantly refreshed. 

Meaning no surprises like outdated job information. 

On top of that, the new data provider in AiSDR allows you to: 

1. Use the same data provider for filter-based search in prospecting, finding intent, open job positions, and contact information.

Why is it cool? 

• This means consistency at every level. No mismatches, and no missing leads.
• You get more information on the company profile to use for personalization.
• You can double-check that the prospect is still with the company based on their LinkedIn profile.
• All data is being pulled from LinkedIn in real time (both for the company and the prospect), so you can count on its relevancy and send outreach that makes sense and resonates.

2. Granularly filter out prospects using the Advanced Search. 

Why is it cool? 

• You get new filters to drill down and find the right audience (department, experience, and exclusions of any criteria).
• You can target only those prospects that are active on LinkedIn or have mentions in the news.
• You can specifically reach out to people who have recently changed a job.
• You can only target company decision-makers.

3. Pull more data from LinkedIn for personalization, in real time. You can personalize messages using skills, recent updates, experience, and align it to the company data. 

Why is it cool?

• Is there ever enough time-sensitive personalization data? 😀
• You can send more logical personalized pitches that make better sense and hook the prospect from the get-go.

All of this supports what we keep working towards – better alignment of prospecting and outreach at the core. 

And this is just one other step we took to help you score more big wins in sales.

🤫 Next week’s sneak peek

We’ve been getting A LOT of requests for this, both from our clients and prospects. So we have something BIG in store. 

Could it be a new channel for reaching out to your leads? 😱 Check in next week and find out!