
---
title: "The Hardest CEO Decision Is Not What to Build"
date: "2026-03-27T14:28:23+00:00"
url: "https://aisdr.com/videos/cut-to-grow/"
description: "Watch AiSDR CEO Yuriy Zaremba explain why cutting what's redundant, even after investing in it, is what actually frees teams up for growth."
---

# The Hardest CEO Decision Is Not What to Build

 [ #entrepreneurship ](https://aisdr.com/?page_id=6107?tag=entrepreneurship) [ #startupgrowth ](https://aisdr.com/?page_id=6107?tag=startupgrowth)

#  The Hardest CEO Decision Is Not What to Build

 Useful for:

 ![](https://aisdr.com/wp-content/uploads/2024/11/bag-check.svg) Founders &amp; CEOs

 Featuring:

 Yuriy Zaremba

AiSDR CEO Yuriy Zaremba shares the **counterintuitive truth** behind company growth: the real obstacle is rarely what you haven’t built yet, but what you’re holding onto that **no longer serves you**.

 [ ![linkedin](https://aisdr.com/wp-content/themes/aisdr2/assets/images/video-linkedin.svg) ](https://www.linkedin.com/sharing/share-offsite/?url=https://aisdr.com/videos/cut-to-grow.md) [ ![x](https://aisdr.com/wp-content/themes/aisdr2/assets/images/video-x.svg) ](<https://twitter.com/share?text=The Hardest CEO Decision Is Not What to Build&url=https://aisdr.com/videos/cut-to-grow.md>)  [ ![facebook](https://aisdr.com/wp-content/themes/aisdr2/assets/images/video-facebook.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://aisdr.com/videos/cut-to-grow.md)

##  You might also like:

 ![Build vs Buy: What Separates AI That Sends From AI That Books](https://aisdr.com/wp-content/uploads/2026/03/aisdr-video-ai-sdrs-build-vs-buy-v1.png)### Build vs Buy: What Separates AI That Sends From AI That Books

See what separates an AI SDR that books meetings from one that stalls after the first campaign

 [ WATCH VIDEO ](https://aisdr.com/videos/build-vs-buy-ai-sdr/)

 ![Why Great Outbound Tools Don't Always Guarantee Great Results](https://aisdr.com/wp-content/uploads/2026/03/aisdr-video-full-stack-no-results-v1.png)### Why Great Outbound Tools Don’t Always Guarantee Great Results

Find out what drives consistent outbound results when tools alone aren’t enough

 [ WATCH VIDEO ](https://aisdr.com/videos/outbound-tools-with-no-results/)

 ![The AI Sales Revolution](https://aisdr.com/wp-content/uploads/2024/12/AiSDR-Video-Covers-The-AI-Sales-Revolution_-AISDR-Founder-Yuriy-Zarembas-Expert-Take.png)### The AI Sales Revolution

Get a behind-the-scenes look at how Yuriy made the leap from law to sales, as well as AI’s evolution in sales.

 [ WATCH VIDEO ](https://aisdr.com/videos/ai-sales-revolution/)

 ##  Check out how AiSDR runs your outreach

 Let AiSDR try and convince you to book a meeting with us 😉

 SEE AISDR IN ACTION

 See how AiSDR will sell to you
