Generative AI is transforming industries, with sales and marketing in the top four areas that are likely to feel the most impact. This is no surprise since AI can automate lead generation, messaging, and content creation, saving time and increasing customer engagement. In fact, AI technology could boost sales productivity by 3-5% of current global […]

Generative AI has taken sales and marketing by storm, and its popularity has only grown. According to forecasts, by 2025, AI will generate 30% of outgoing marketing messages from large organizations, and more than half of Americans between the ages of 12 and 44 will use generative AI regularly.  But with so much bland, generated […]