What if there was a surefire way to turbocharge your sales and marketing efforts while also fine-tuning your product lineup and driving your earnings? Little do you know, but chances are high you already have it in your back pocket. The sales persona. Every successful business creates one near the start of their life, but […]

Meet Laura, a startup founder who needs to scale her sales fast to meet investor expectations. She’s not sure how to do it.  Across the country, Jake, a founder in a similar position, has been researching how AI tools could augment his sales team of one (i.e. him) on a budget.  To an AI SDR, […]

Imagine you’re at the office and you overhear this conversation: – The market’s changed, so we’ll need to tweak our ideal customer profile. You can take a look at Mark’s comments. – Is that the doc Matt shared on Slack last week? – No, that was the sales persona. You need the ICP. – Oh… […]

What type of businesses do you want to sell to? Entrepreneurs? Start-ups? Enterprises? Maybe a mix of sizes? Or where are most of your clients located? Which industries are they in? No marketing and sales strategy will perform well unless you know who you’re selling to. If you can’t answer the questions above, your sales […]