--- title: "Experiments" date: "2026-07-31T12:52:17+00:00" url: "https://aisdr.com/outreach-experiments/" description: "Real cold email experiments from AiSDR: what lifts replies, what hurts deliverability, and what didn't work. Every test, with the numbers, wins and misses." --- # Experiments ![gradient background](https://aisdr.com/wp-content/themes/aisdr2/assets/images/hero-experiment-bg-top.svg) Experiments # How AiSDR uses AiSDR Wins, misses, and the math AiSDR-Lab-Experiments.sheet Live All Copy Structural Prospecting Channel Experiment Category Diff Status AI memes in last email vs. no memes Copy Easy Completed Built-in deliverability vs. DIY infra Structural Hard Completed AI-personalized outreach vs. templated sends Structural Medium In progress Single signal vs. stacked signals Prospecting Easy In progress Email-first vs. LinkedIn-first Channel Very easy To do AI-personalized outreach vs. templated sends Structural Medium In progress Built-in deliverability vs. DIY infra Structural Hard Completed Email-first vs. LinkedIn-first Channel Very easy To do Get the full experiment tracker What’s inside Setup and sample size for every test The primary metric and the actual result The caveats, and the tests that failed A link to the full write-up on each one ## Every write-up is a playbook you can run yourself All Channel Copy Prospecting Structural ![blog search](https://aisdr.com/wp-content/themes/aisdr2/assets/images/blog-search.svg) Load more ## Go deeper where it matters to you Choose your path based on what you need to understand. ![](https://aisdr.com/wp-content/uploads/2026/03/use-case-1.svg) What are the use cases? See how teams use AiSDR across industries and scenarios [ Use cases overview ](https://aisdr.com/use-cases/) ![](https://aisdr.com/wp-content/uploads/2026/03/use-case-2.svg) How is this different? Compare AiSDR to what you’re using today [ vs 11x ](https://aisdr.com/aisdr-vs-11x/) [ vs Artisan ](https://aisdr.com/aisdr-vs-artisan/) [ vs Unify ](https://aisdr.com/aisdr-vs-unify/) [ vs Topo ](https://aisdr.com/topo-alternative/) [ vs Breeze AI ](https://aisdr.com/aisdr-vs-hubspot-ai/) [ vs OneShot ](https://aisdr.com/aisdr-vs-oneshot/) ![](https://aisdr.com/wp-content/uploads/2026/03/use-case-3.svg) Does AiSDR actually work? Real results from real customers [ Case studies ](https://aisdr.com/ai-case-studies/) [ Wall of l💜ve ](https://aisdr.com/ai-emails-wall-of-love/) [ Still have questions? Get in touch → ](https://aisdr.com/book-demo/) ## Frequently Asked Questions What counts as a test, and what makes the cut. ### What makes it onto the sheet? ![plus](https://aisdr.com/wp-content/themes/aisdr2/assets/images/independent-plus.svg) A test earns its spot when it changes one variable, runs matched ICPs in each arm, uses a primary metric we set before starting, and runs for at least four weeks. No cherry-picked windows. You can watch each one move from Planned to Running to Complete, and the write-up goes live once it’s done. ### Do you publish the losing tests too? ![plus](https://aisdr.com/wp-content/themes/aisdr2/assets/images/independent-plus.svg) Yes. The first post in the series is one: memes didn’t move reply rate, and per-lead conversion came out worse. We publish the losses the same way we publish the wins. ### Can I run these tests on my own campaigns? ![plus](https://aisdr.com/wp-content/themes/aisdr2/assets/images/independent-plus.svg) Yes. Every write-up lists the ICP, the sequence, the metric we watched, and what we’d change next time. It’s a method you can copy. ### Whose campaigns do the results come from? ![plus](https://aisdr.com/wp-content/themes/aisdr2/assets/images/independent-plus.svg) Two sources: our own campaigns, and real client campaigns run on AiSDR. Client results are anonymized. No names, no logos, no identifying details, just the setup and the numbers. If a client is happy to be named, we ask first. ### Who runs these? ![plus](https://aisdr.com/wp-content/themes/aisdr2/assets/images/independent-plus.svg) Our marketing team runs AiSDR’s own campaigns. Clients run theirs, sometimes with help from our GTM team. ### How often do new experiments go live? ![plus](https://aisdr.com/wp-content/themes/aisdr2/assets/images/independent-plus.svg) Whenever one finishes. We don’t rush them. Subscribe and the sheet updates the moment a new row turns Complete. ## Our AI landed meetings for clients with these giants Get real results with companies you thought were out of reach [ Get started with AiSDR → ](https://aisdr.com/book-demo/) ![smtwt](https://aisdr.com/wp-content/themes/aisdr2/assets/images/smtwt.svg) ![](https://aisdr.com/wp-content/uploads/2025/12/client-11-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-12-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-13-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-1-1-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-2-1-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-3-1-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-4-1-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-5-1-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-6-1-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-7-1-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-8-1-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-9-1-768x159.png) ![](https://aisdr.com/wp-content/uploads/2025/12/client-10-768x159.png) ![](https://aisdr.com/wp-content/uploads/2026/01/14-768x159.png) ![](https://aisdr.com/wp-content/uploads/2026/01/16-768x159.png) ![](https://aisdr.com/wp-content/uploads/2026/01/20-768x159.png) ![](https://aisdr.com/wp-content/uploads/2026/01/17-768x159.png) ![](https://aisdr.com/wp-content/uploads/2026/01/18-768x159.png) ![](https://aisdr.com/wp-content/uploads/2026/01/19-768x159.png) ![](https://aisdr.com/wp-content/uploads/2026/01/21-768x159.png) ![](https://aisdr.com/wp-content/uploads/2026/01/15-768x159.png) ![](https://aisdr.com/wp-content/uploads/2026/02/22-768x159.png)