If you were to browse any sales and marketing media, chances are you’d encounter information about generative AI in the first five minutes. This isn’t surprising at all — The release of ChatGPT brought a lot of attention to using AI tools for nurturing leads, lead generation, and other sales and marketing tasks. All this […]

You can’t avoid generative artificial intelligence (AI) if you’re communicating with customers. According to McKinsey’s 2023 report, leading companies already leverage generative AI for inbound marketing and sales.  Generative AI has enormous potential for B2B and B2C customer conversion, advertising, and outreach. Companies can use it to craft better strategies, personalize their efforts, design creative […]