Latest news about Pura Scents
Here are some of the most recent media mentions. Use them in your sales prospecting to qualify a prospect's buyer intent and personalize outreach with the latest company updates
Pura has collaborated with Pantone to debut the 2025 Color of the Year, Mocha Mousse, through a new scent and a specially designed Pura 4 diffuser in the matching hue. This launch is part of Pura's efforts to stay at the forefront of fragrance trends in 2025[2][5].
Pura is capitalizing on the fragrance boom, with U.S. fragrance sales up 22.1% in 2024, driven by increased demand for body sprays and mini sizes. Consumers are seeking gentle, safe formulations, and top-trending notes include cucumber, watermelon, and florals[2].
Pura is focusing on wellness in 2025 with scents that support good health, and they have partnered with Thymes to offer the signature fragrance, Frasier Fir, in a new way. Additionally, Pura has introduced new fragrances such as Linens & Surf, White Tea No. 1, and Blood Orange & Conifer to refresh home spaces for the new year[1][3].
Open job positions at Pura Scents
This company is actively hiring to fill these roles. Use this for sales prospecting if your solution assists, augments, or provides an alternative for the growing team and position.

