---
title: "AiSDR Sales plays: Competitor tech users"
date: "2025-03-15T12:17:55+00:00"
url: "https://aisdr.com/competitor-tech-users-gtm-play/"
description: "Target people already using competitor products with AI outreach that shows why you're better. 75% success rate with contracts about to expire."
---
# AiSDR Sales plays: Competitor tech users
# Win over users of competitor technologies
Reach users already sold on the concept – just not your version yet. Our AI SDR identifies and engages prospects using competing tools who are primed for something better.
[ CONVERT COMPETITORS’ USERS WITH AI ](https://aisdr.com/book-demo/)
Problem:
Finding qualified leads with a
proven problem
you can solve
 
Goal:
Expand your market share and generate quick, recurring revenue
Technology stack
Outbound
 
## Results you can expect
93%
accuracy in identifying current competitors’ users
~4%
positive response rate
75%
success rate with expiring competitor contracts
~1.9%
lead to demo conversion
SEE THE SALES PLAY IN ACTION
## How the outreach to competitors’ clients sales play works
Outline your ICP
Tell your AI sales agent about your perfect customer. Just provide a brief description with your main qualifying factors and the landing page where the AI can find information about your offer.
***E.g. CEOs of B2B SaaS startups in the US with $3M+ ARR that raised a Series A round in the last 3 months***
Select the competitor technologies to track
Tech stack is one of our clients’ favorite intent signals – it helps you find prospects with problems you can actually solve. Simply pick the competitor technologies you can replace from our drop-down list.
Show why your solution wins
Share why your product delivers superior value compared to what prospects currently use. Focus on your competitive edge with comparisons, data, and success stories. This messaging becomes the core of your AiSDR persona for this GTM play.
Launch the campaign and keep it rolling
Hit “go” and free up your calendar! Our AI SDR continuously finds new customers of competitors and starts conversations when they’re ready. You only step in when they show genuine interest.
**Pro tip:** For best results, ask prospects about their contract renewal timeline and offer free migration or contract buyout options.
## Sample emails for competitors’ clients outreach
  
  
Turn ‘good enough’ into ‘why didn’t we switch sooner’
[ SEE SALES PLAY IN ACTION ](https://aisdr.com/book-demo/)
## Frequently Asked Questions
Find the answers to your most pressing questions here
### What are the best practices for winning over a competitor’s clients through sales outreach?
We recommend discovering where each prospect is in their renewal cycle and prioritizing conversations with contracts that expire soon. Make your offer more appealing with special subscription terms, extended trials, free migration, or partial contract buyouts.
### How does AiSDR get the data of a competitor’s clients?
Our AI SDR uses multiple data sources to track this information. Some comes from API data on prospect websites, while other information comes from AI-collected intelligence.
### How accurate is the information AiSDR gathers?
Lead data is 97% accurate, meaning nearly all leads our AI finds are valid and active. For accuracy on using competing solutions, you can count on a 93% match rate.
### Does AiSDR know where prospects are in their contract cycle?
Not yet (we wish we did though!). Contract details are typically off limits and not available at scale. However, our AI can check if a lead has mentioned the competitor’s brand on social media and use this for personalization.
### Can I track multiple competitors’ clients within one campaign?
Absolutely – if you have general value propositions that apply across competitors. However, targeted 1:1 comparisons with specific value props usually perform better, so we recommend separate campaigns for each competitor’s client base.
### How often does AiSDR update lead data?
Our AI runs data updates several times daily.
### What types of outreach can AiSDR send to my competitors’ clients?
AI SDR can reach out through emails, texts, and LinkedIn messages. It also generates personalized call scripts and helps your messages stand out with custom memes and AI-generated videos using your avatar.
### Can I use AiSDR to find customers not only from competitors but also in related niches?
Absolutely! AiSDR can find companies that use specific tools or platforms, such as HubSpot, Salesforce, or any other software your ideal customers rely on. AiSDR can also find lookalike companies that share similar traits, even if they’re not using the same software.
### What metrics can I track when using AiSDR?
You can easily track how your campaign is doing: how many emails were sent, how many leads were engaged, open and response rates, positive replies, and how many meetings were booked. If you’re using LinkedIn, you’ll also see metrics like how many leads were engaged, response rates, and how often your connection requests were accepted.
We’ll also show you all the replies you receive grouped by type (positive reply, meeting booked, alternative contact, neutral, unsubscribe), letting you easily jump to each conversation thread.
### Can I integrate AiSDR with my CRM systems?
Yes, but only HubSpot at the moment (we’re working on adding Salesforce next). The integration with HubSpot works both ways. Once you connect your HubSpot to AiSDR, all your lead info, activity, and conversations get automatically synced, both from AiSDR to HubSpot and vice versa. You can also pull in HubSpot properties to personalize your outreach, keeping everything neat, relevant, and up to date without manual updates.
## More sales plays for you
### Turn pricing page visitors into paying customers
Convert those pricing page tire-kickers into customers with AI that follows up while they’re still evaluating costs and considering their options.
[ VIEW CONTENT ](https://aisdr.com/retarget-pricing-page-visitors-gtm-play/)
### Win back your lost opportunities
Resurrect your closed-lost deals with AI that keeps tabs on past prospects and jumps back in when they’re finally ready to buy.
[ VIEW CONTENT ](https://aisdr.com/closed-lost-reactivation-gtm-play/)
### Reach out to your competitor’s LinkedIn network
Turn your competitors’ LinkedIn followers into your pipeline with AI that finds, qualifies, and connects with their engaged audience while they’re actively shopping for solutions.
[ VIEW CONTENT ](https://aisdr.com/competitor-social-signals-gtm-play/)
## See how AiSDR will sell to you.
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