--- title: "Study – Xcela" date: "2025-04-23T12:02:07+00:00" url: "https://aisdr.com/case-study-xcela/" description: "Xcela scaled outbound sales with AiSDR, using AI-driven outreach to book 7 meetings and achieve a 5.25% response rate. Learn how they did it." --- # Study – Xcela ![](https://aisdr.com/wp-content/uploads/2025/04/Component-40.png) # Xcela booked 7 meetings from 400 cold leads during the first weeks after launch “Terrific customer service; tailored campaigns; quick deployment; reasonable cost per email.” – Nick Bowman, Co-Founder Key results from using AiSDR 7.50% response rate 5.25% positive response rate 33% reply-to-demo rate ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Industry Software Development ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Team Founding team ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Location United States ## About Xcela Xcela is an AI-native platform built for life **insurance sales operations**. Designed by a team of technologists and insurance experts, it helps financial professionals collect client information and generate preliminary quotes, all without relying on pieced-together tools. ### Challenges Xcela, a fast-growing insurtech startup, wanted to book demos using their own leads and carefully craft email templates without **manually sending** them or relying on generic bulk email campaigns from HubSpot. Without a dedicated sales team, keeping up with replies and follow-ups quickly **became overwhelming** for the co-founders, who were managing sales themselves. - No dedicated outbound sales team - Lacked bandwidth to manage outreach and responses - Struggled to **automate sales** without losing human support They needed a solution that could execute their outbound playbook at scale, without sacrificing tone, timing, or personalization. Demand outgrew manual outreach Lost leads from poor engagement Personalization was hard to scale “AI email is not perfect yet, so there are some hallucinations/mistakes which are to be expected. AiSDR makes up for this with their excellent customer service.” – Nick Bowman, Co-Founder 5.25% positive response rate 33% reply-to-demo rate 7 meetings from 400 cold leads ### Results AiSDR took over Xcela’s outbound efforts, using their original templates as a base and mirroring the tone and structure while making **every message unique and personalized**. The **AI responded to prospects** within 10 minutes, managed conversations, and booked meetings directly to their calendar through the HubSpot integration. All follow-ups were handled automatically, and the first meeting was scheduled **within a week of onboarding**. ## Sample conversations AiSDR had for #Xcela ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/04/xcela-out-1.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2025/04/xcela-inc1.png) ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/04/xcela-outg2.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2025/04/xcela-inc2.png) ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/04/xcela-inc3.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2025/04/xcela-inc-new.png) The first meeting was scheduled within a week of onboarding ## Read more stories [ ![](https://aisdr.com/wp-content/uploads/2025/10/Group-9645.png) ![](https://aisdr.com/wp-content/uploads/2025/10/Case-Study_Hakkoda-upd_Featured_Image.png) Our client sent 8,000+ emails in 4.5 months, hitting reply rates up to 6.19% ](https://aisdr.com/case-study-hakkoda/) [ ![](https://aisdr.com/wp-content/uploads/2025/04/Dry-runZ-previously-PodiumX-logo-3.png) ![](https://aisdr.com/wp-content/uploads/2025/04/Case-Study_-Dry-runZ-PodiumX_Preview.png) In 30 days, Dry runZ secured 8 meetings. Fully hands-off. ](https://aisdr.com/case-study-podiumx/) [ ![](https://aisdr.com/wp-content/uploads/2025/04/archangel-logo-1929x2048-1-1-1.png) ![](https://aisdr.com/wp-content/uploads/2025/02/Case-Study_-The-Archangel-Group_Preview.png) Archangel Group runs cold outreach for 7 clients, sending 25K+ emails without growing headcount ](https://aisdr.com/case-study-archangel-group/) See how AiSDR runs your outreach Let AiSDR try and convince you to book a meeting with us 😉 TRY AISDR See how AiSDR will sell to you