---
title: "Study – Metal"
date: "2024-05-27T15:04:49+00:00"
url: "https://aisdr.com/case-study-metal/"
description: "Metal is an investor intelligence and CRM platform. Find out how they used AiSDR to close 1.8x more revenue."
---

# Study – Metal

 ![](https://aisdr.com/wp-content/uploads/2024/05/Group-3-1.png)

# Metal closed 1.8x more revenue in a month from deals using AiSDR

         “In the first month, we spent X on AiSDR and closed 1.8x in revenue on deals that were sourced via AiSDR.” – Usman Gul, Founder & CEO of Metal

 Key results from using AiSDR  1.5% conversion rate

  3-4% response rate

 43-69% open rate

  ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Industry B2B Software

 ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Team Founders

 ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Location United States

## About Metal

Metal is an **investor intelligence and CRM** platform that enables founders to be super-targeted and efficient in their fundraising.

Metal’s platform helps start-ups **identify likely investors** and run structured fundraising campaigns.

 ### Challenges

As a new start-up (YC W23), Metal’s most pressing need was to get its product in front of target users and generate value quickly with its limited sales and marketing resources.

Before AiSDR, Metal managed outbound messages manually and experienced several challenges:

- **Manual outreach** led to significant problems that hurt email deliverability.

- Their team was operating at **max capacity** and couldn’t scale outreach further.

- The team was **unsatisfied** with how much work it took to get a lead to book a meeting.

 Poor email deliverability

 No capacity to scale

 Insufficient # of meetings booked

          “We use AiSDR and are super happy customers. Their team is amazing to work with. And the product just works.” – Usman Gul, Founder & CEO of Metal

  1.92% conversion rate

 ~3.5% response rate

 All booked within 3 weeks

### Results

With AiSDR, Metal set up a fully autonomous outreach campaigns that created and sent unique emails to each lead without requiring any manual work or input from Metal’s team.

- Within a **month** of launching their first campaigns, the CEO’s schedule was **completely booked**.

- Unique messages, email personalization, and automatic warm-up eliminated email deliverability problems.

As Metal continues using AiSDR, they’re launching new campaigns and booking ~6 meetings per 1,000 cold emails.

 ## Sample conversations AiSDR had for #Metal

 ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/04/metal-outgoing.png)

### Prospect

 ![](https://aisdr.com/wp-content/uploads/2025/04/metal-incoming-email.png)

 ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/04/metal-new-outgoing.png)

### Prospect

 ![](https://aisdr.com/wp-content/uploads/2025/04/metals-answer.png)

 ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/04/metal-outg-4.png)

### Prospect

 ![](https://aisdr.com/wp-content/uploads/2025/04/metal-incc.png)

 ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/04/metal-last-out.png)

### Prospect

 ![](https://aisdr.com/wp-content/uploads/2025/04/metal-lastt-inc.png)

    Metal closed 1.8x more revenue in their first month of using AiSDR. They also fixed email deliverability issues, automated cold outreach, and achieved a satisfactory conversion rate.

 ## Read more stories

 [ ![](https://aisdr.com/wp-content/uploads/2024/06/Group-4-1.png)

 ![](https://aisdr.com/wp-content/uploads/2024/06/Case-Study_-Harmix_Preview.png) 52% reply-to-demo rate and 19 meetings. Harmix ditched manual outreach for AiSDR ](https://aisdr.com/case-study-harmix/) [ ![](https://aisdr.com/wp-content/uploads/2024/08/Case-Study_-Mary-Technology_logo.png)

 ![](https://aisdr.com/wp-content/uploads/2024/08/Case-Study_-Mary-Technology_Preview.jpg) Mary Technology saw results from day two and booked their first meeting within a week ](https://aisdr.com/case-study-mary-technology/) [ ![](https://aisdr.com/wp-content/uploads/2025/10/Group-9645.png)

 ![](https://aisdr.com/wp-content/uploads/2025/10/Case-Study_Hakkoda-upd_Featured_Image.png) Our client sent 8,000+ emails in 4.5 months, hitting reply rates up to 6.19%  ](https://aisdr.com/case-study-hakkoda/)

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