--- title: "Study – Mary Technology" date: "2024-08-13T07:24:05+00:00" url: "https://aisdr.com/case-study-mary-technology/" description: "Mary Technology automated and scaled their email outreach with AiSDR, increasing response rates and getting meetings booked quickly." --- # Study – Mary Technology ![](https://aisdr.com/wp-content/uploads/2024/08/Case-Study_-Mary-Technology_logo.png) # Mary Technology saw results from day two and booked their first meeting within a week “AiSDR takes a lot of the time out of doing outbound sales for us. We have the ability to bake in a lot of our learnings into the persona, which then allows for this brilliant hands-off experience of taking over a lead after most of the hard work has been done! It’s a lot like training a new SDR.” – Harry Raworth, Co-Founder Key results from using AiSDR 0.97% conversion rate 8.04% response rate 57.78% open rate ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Industry Legal technology ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Team Founders ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Location Australia ## About Mary Technology Mary Technology is a **legal tech company** that helps law firms quickly create and manage chronologies. They use AI to process documents, turning client files into detailed timelines in minutes. Their system handles various document types, including poorly scanned and handwritten notes, integrates with Microsoft Word for easy sharing, and **ensures accuracy and security** with closed data sources and strict data protection standards. ### Challenges As a new startup in the competitive legal tech field, Mary Technology struggled with the **limitations of manual cold email outreach**. Despite having industry knowledge and a clear understanding of their ideal customer profile, crafting each email by hand was **time-consuming** and inefficient. They needed a way to scale their email outreach quickly to generate more results and keep pace in the fast-moving legal tech market. - Without an SDR, the **founders managed all sales activities** - Creating and managing cold email campaigns manually consumed **too much time and effort**. - They **needed to scale quickly** to remain competitive, but their existing setup couldn’t handle the demand. No SDRs to manage outreach Campaigns were difficult to scale Cold emails took too much time “It has been fantastic to work with your team and I think the product is great.” – Harry Raworth, Co-Founder 13 meeting requests from 1,343 leads 57.78% open rate 8.04% response rate ### Results We dove into Mary Technology’s ICP to craft a tailored AiSDR persona, ensuring **emails resonated with their unique tone of voice**. After identifying the right leads using AiSDR lead database, Harry launched Mary Technology’s first campaign. In just one day, the results started rolling in, and **within a week**, they had their **first booked meeting** with a prospect! In a month, they booked four meetings with AiSDR, launched new campaigns, and continue to receive meeting requests regularly. ## Sample conversations AiSDR had for #Mary Technology ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/07/mary-out-1.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2025/07/mary-inc-1.png) ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/07/mary-outg-2.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2025/07/mary-inc-2.png) ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/07/mary-out-3.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2025/07/mary-inc-3.png) “Fantastic product with a lot of potential and even better onboarding experience.” – Harry Raworth, Co-Founder ## Read more stories [ ![](https://aisdr.com/wp-content/uploads/2025/04/xcela-txt-logo-1.png) ![](https://aisdr.com/wp-content/uploads/2025/04/Case-Study_Xcela_Featured_Image.png) Xcela booked 7 meetings from 400 cold leads ](https://aisdr.com/case-study-xcela/) [ ![](https://aisdr.com/wp-content/uploads/2025/04/Archangel-Group-Logo-main.png) ![](https://aisdr.com/wp-content/uploads/2025/02/Case-Study_-The-Archangel-Group_Preview.png) Archangel Group runs cold outreach for 7 clients, sending 25K+ emails without growing headcount ](https://aisdr.com/case-study-archangel-group/) [ ![](https://aisdr.com/wp-content/uploads/2024/10/Satchel-Pulse_logo-1.png) ![](https://aisdr.com/wp-content/uploads/2024/10/Case-Study_-Satchel-Pulse_Preview.png) Satchel Pulse scaled reactivation & cold outreach with AiSDR, sending 25,000+ emails ](https://aisdr.com/case-study-satchel-pulse/) See how AiSDR runs your outreach Let AiSDR try and convince you to book a meeting with us 😉 TRY AISDR See how AiSDR will sell to you