--- title: "Study – Harmix" date: "2024-06-18T12:11:00+00:00" url: "https://aisdr.com/case-study-harmix/" description: "Harmix was struggling with a massive email volume and slow response times. Find out how they used AiSDR to automate and speed up outreach." --- # Study – Harmix ![](https://aisdr.com/wp-content/uploads/2024/06/Group-4-1.png) # Harmix strengthened their outbound campaigns and ensured no reply was ever late “We’ve been with AiSDR for 3 months now and we achieved an 8.38% response rate and a 74.97% open rate.” – Nick Shcherban, VP of Partnerships Key results from using AiSDR 19 meeting requests 8.38% response rate 74.97% open rate ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Industry Software, AI Music Search ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Team Partnerships ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Location United States ## About Harmix Harmix is an AI-driven **music discovery company** that simplifies music search for production libraries, publishers, and labels. Using advanced machine-learning models, Harmix **sources and matches music** for videos, films, games, and creative projects. This makes it faster and easier for customers to find and license the right music, increasing sales and speeding up the process of matching music with visual projects. ### Challenges As a fast-scaling company, Harmix faced a few challenges with their sales motions during their growth. They needed to set up and manage various outbound email campaigns quickly without overusing templates. Additionally, they understood that **timely follow-ups and responses** were critical to avoid losing deals due to missed replies from potential customers. To close this gap in their sales activities, they considered either hiring a new employee or implementing an AI SDR into their sales team. Here are the key challenges that influenced their decision: - Managing **a large number** of outbound emails by one person became overwhelming - Hiring and onboarding a new employee to manage outbound campaigns was **more expensive and time-consuming** - Writing unique, personalized emails to each lead **proved difficult** for a human employee In the end, it turned out that implementing AiSDR was cheaper and easier than onboarding a new employee. Plus, the AI SDR wrote unique emails at speeds that humans couldn’t compete with. High cost and effort of hiring Slow response times Massive email volume “The client support team is remarkably efficient and responsive.” – Nick Shcherban, VP of Partnerships 8.38% response rate Not a single reply was missed 19 meeting requests ### Results With AiSDR, Harmix automated outbound campaigns so that **each email would be unique** and data from a lead’s LinkedIn profile was used to add a personal touch. No replies slipped into the void of an overflowing inbox. ## Sample conversations AiSDR had for #Harmix ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/04/harmex-outg1.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2025/04/harmex-inc-1.png) ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/04/harmix-outg2.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2025/04/harmix-inc2.png) ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2025/04/harmex-outg3.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2025/04/harmex-inc-3.png) “We chose AiSDR because of its efficiency and cost-effectiveness. The bot works faster than a human, which adds real value to our business.” – Nick Shcherban, VP of Partnerships ## Read more stories [ ![](https://aisdr.com/wp-content/uploads/2024/05/Group-3-2.png) ![](https://aisdr.com/wp-content/uploads/2024/05/Case-Study_-Metal_Preview.png) Metal closed 1.8x more revenue with cold outreach powered by AiSDR ](https://aisdr.com/case-study-metal/) [ ![](https://aisdr.com/wp-content/uploads/2024/10/Satchel-Pulse_logo-1.png) ![](https://aisdr.com/wp-content/uploads/2024/10/Case-Study_-Satchel-Pulse_Preview.png) Satchel Pulse scaled reactivation & cold outreach with AiSDR, sending 25,000+ emails ](https://aisdr.com/case-study-satchel-pulse/) [ ![](https://aisdr.com/wp-content/uploads/2024/08/Case-Study_-Mary-Technology_logo.png) ![](https://aisdr.com/wp-content/uploads/2024/08/Case-Study_-Mary-Technology_Preview.jpg) Mary Technology saw results from day two and booked their first meeting within a week ](https://aisdr.com/case-study-mary-technology/) See how AiSDR runs your outreach Let AiSDR try and convince you to book a meeting with us 😉 TRY AISDR See how AiSDR will sell to you