--- title: "Study – Fidus" date: "2026-02-12T17:15:18+00:00" url: "https://aisdr.com/case-study-electronics-engineering/" description: "Our client booked meetings with Siemens, Boeing, Emerson, and Microsoft, hitting a 9.71% positive reply rate and 29.5x ROI through AiSDR’s HubSpot-ready outreach." --- # Study – Fidus ![](https://aisdr.com/wp-content/uploads/2026/06/aisdr-electronics-engineering-case-study-upd-v2.svg) # Booked meetings with Siemens, Emerson, and Microsoft, and overall got 9.71 % positive replies “The AiSDR team was genuinely helpful throughout the process. Their approach gave us confidence, and we’re happy to continue working together. ” – Marketing Coordinator Key results from using AiSDR 9.71% positive reply rate 18 meetings from cold outreach 29.5x return on investment ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Industry Electronics Engineering ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Team Marketing ![](https://aisdr.com/wp-content/uploads/2024/04/converted.svg) Location Canada ## About the company Our client, a hardware electronics engineering firm, designs and builds complex electronic products. The team works on FPGA, embedded software, ASIC design, hardware layouts, and signal issues to help companies build reliable hardware and software. ### Challenges With their SDR gone, the client needed a way to reach hardware leaders at target accounts fast. Reps were picking the main deals, while **many ICP-fit leads sat idle**. They could see which companies hit the site, grabbed a white paper, or signed up for a webinar, but **they had no tool to pull the right names and auto-reference those actions in email.** - No SDR, causing good leads to go uncontacted - Emails couldn’t reference whitepapers or webinars - One-size HubSpot sends felt impersonal Lead gaps grew Website visitors stayed unknown Messages lacked a personal touch “Using AiSDR delivers an ROI of approximately 29.5x. I’m very excited right now. ” – Marketing Coordinator 29.5x ROI 9.71% positive reply rate 18 meetings from cold outreach 6 enterprise meetings in 30 days ### Results Using AiSDR’s two-way HubSpot sync, our client hit leads **already in their CRM** while enrichment pulled fresh contacts from its target-company list. Every message drew on HubSpot custom fields, calling out a whitepaper a lead downloaded or a webinar they joined. The team added Live AI signals to trigger new sequences and set **pre-show and post-show waves around key conferences.** AiSDR booked meetings with **Siemens, Emerson, Boeing,** and **Microsoft**. Our client saw nearly **10%** of prospects reply with interest, and turned the spend on AiSDR into a **29.5x** return. ## Sample conversations AiSDR had for #ElectronicsEngineeringIndustry ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2026/06/Group-9774-1-scaled.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2026/06/Group-9774-scaled.png) ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2026/06/Group-9774-2-scaled.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2026/02/fidus-inc2.png) ![](https://aisdr.com/wp-content/themes/aisdr2/assets/images/logo-aisdr.png) ![](https://aisdr.com/wp-content/uploads/2026/06/Group-9774-3-scaled.png) ### Prospect ![](https://aisdr.com/wp-content/uploads/2026/02/fidus-inc3.png) Our client keeps running new sequences today, mixing event invites, thought-leadership shares, and quick demo asks. Each message is written and sent by AiSDR while the sales team focuses on closing. ## Read more stories [ ![](https://aisdr.com/wp-content/uploads/2024/05/Group-3-2.png) ![](https://aisdr.com/wp-content/uploads/2024/05/Case-Study_-Metal_Preview.png) Metal closed 1.8x more revenue with cold outreach powered by AiSDR ](https://aisdr.com/case-study-metal/) [ ![](https://aisdr.com/wp-content/uploads/2024/08/Case-Study_-Mary-Technology_logo.png) ![](https://aisdr.com/wp-content/uploads/2024/08/Case-Study_-Mary-Technology_Preview.jpg) Mary Technology saw results from day two and booked their first meeting within a week ](https://aisdr.com/case-study-mary-technology/) [ ![](https://aisdr.com/wp-content/uploads/2025/10/Group-9645.png) ![](https://aisdr.com/wp-content/uploads/2025/10/Case-Study_Hakkoda-upd_Featured_Image.png) Our client sent 8,000+ emails in 4.5 months, hitting reply rates up to 6.19% ](https://aisdr.com/case-study-hakkoda/) See how AiSDR runs your outreach Let AiSDR try and convince you to book a meeting with us 😉 TRY AISDR See how AiSDR will sell to you