--- title: "Topo vs Breeze: Which Should You Choose?" date: "2026-08-05T16:14:00+00:00" url: "https://aisdr.com/blog/topo-vs-breeze/" description: "Topo or Breeze: Which should you use for sales motions?" --- # Topo vs Breeze: Which Should You Choose? Topo and Breeze both sell AI-assisted prospecting, but they sit on opposite ends of the funnel. Topo is an outbound platform run by AI agents that goes and finds people who aren’t in your CRM yet. Breeze is HubSpot’s AI layer, built around the contacts already in your CRM, with net-new sourcing bolted on through data providers you supply. We compared them on how they source leads, which channels they run, who handles email infrastructure, and what each one costs once you’re past the entry line. ## **What is Topo?** Topo is an all-in-one outbound platform designed to be operated by AI agents instead of by your team. Its agent monitors 15+ real-time [buying signal sources](https://aisdr.com/blog/buyer-intent-signals/), enriches and pre-qualifies leads against your ICP, builds and refills prospecting lists, then launches multichannel sequences across email, LinkedIn, and call tasks. Underneath sit a contacts database with enrichment included, two-way Salesforce and HubSpot sync, and fully managed email infrastructure with automatic throttling and spam testing. ### **Pros** - **Human strategist ships with the product**: Every plan includes white-glove onboarding, outbound strategy workshops, and a dedicated account manager in a direct Slack channel. Team responsiveness is the most repeated specific praise across reviews. - **Topo handles deliverability end to end**: It provisions domains and mailboxes, warms them, monitors placement, and runs regular spam tests. It throttles sending automatically too, so you don’t need a separate [deliverability stack](https://aisdr.com/blog/best-email-deliverability-tools-of-2024/). - **Signal-based prospecting instead of static lists**: Campaigns build from 15+ real-time buying signal sources against a configured ICP, and reviewers point to this as the mechanism behind their time savings. One reports roughly 40% less time spent on manual lead sourcing. - **Faster payback than most of the category**: G2’s aggregated buyer data puts time to implement at 1 month and return on investment at 4 months. Topo also holds a 4.9/5 rating across 121 G2 reviews, though roughly half of that base describes an earlier product it no longer leads with. ### **Cons** - **Learning curvet**: Several reviews describe weeks before the full platform feels usable. - **Setup depends on Topo’s team rather than yours**: Topo creates the domains and mailboxes instead of letting you self-provision, and reviewers name that dependency directly even while praising the responsiveness behind it. - **Signal volume thins out in narrow segments**: Multiple reviewers report that some signals don’t carry enough volume to sustain campaigns, which makes prioritization harder in niche markets. ### **Pricing** Topo doesn’t publish a base price, and it quotes the platform fee on a scoping call. That fee covers platform access, 3 user licenses, 6,000 credits a year where 1 credit equals 1 enriched lead, and 2 domains with 6 mailboxes set up and warmed. The add-on rates are public: $89 per user per month for every seat beyond the 3 included, and $175 per 500 extra credits. Credits don’t expire and can be topped up at any time, and Topo doesn’t publish a contract length. ## Want to skip the sales call? Try our instant demo: See AiSDR in action and ask questions as you go Get instant demo ## **What is Breeze?** Breeze is HubSpot’s AI outreach layer, but it’s Breeze Prospecting Agent that competes with other AI SDRs. It’s a warm-lead nurture engine inside the CRM rather than a cold outbound machine, making it a fit for teams already on HubSpot who want AI follow-ups on leads they’ve captured. You configure a selling profile, and the agent researches enrolled contacts using CRM engagement from the past year, writes personalized emails, manages follow-up timing, and stops on its own when someone replies or books a meeting. Contacts enter through manual enrollment, rulesets, workflows, or the target accounts view. Breeze can also pull net-new contacts through ZoomInfo, Apollo, Surfe, or Seamless when your database runs thin, sending every email from your team’s own inboxes. ### **Pros** - **Outcome-based pricing**: You pay $1 when the agent recommends a qualified lead for outreach, plus $0.10 per company research task, instead of paying for enrollment volume. Nothing else in this comparison prices that way. - **CRM context is native**: The agent reads the same records, engagement history, ownership, and lifecycle stages your team already works in. There’s no sync to configure and no field mapping, and it won’t auto-enroll a contact who’s already in a sequence or attached to an open deal. - **Email lands from whoever owns the relationship**: Sender identity can be set to contact owner, company owner, or a single designated user. For warm follow-up that’s the right default, because the reply goes to the person who has the context. - **Real configuration depth**: Up to 85 selling profiles, preset tones or brand voice, multi-language outreach, configurable send windows, exclusion lists, and a review-before-sending mode with a 9am daily digest of pending drafts ### **Cons** - **HubSpot caps cold outreach at 3 emails per contact per 90 days**: Its own documentation says the agent won’t exceed that without a strong engagement signal, and calls it a deliberate safeguard for sender reputation. Re-enrolling a contact won’t override the cap either, and most cold sequences run 6 to 12 touches. - **No cold email infrastructure**: The agent sends through your team’s real connected inboxes. No warmup, no mailbox rotation, and no secondary sending domains, which puts your primary domain’s reputation on the line if you push cold volume through it. - **Email only, with LinkedIn and calls left as manual work**: The agent doesn’t send LinkedIn messages or place calls. Sequences can include those steps, but a person has to complete them. ### **Pricing** Breeze prospecting runs on HubSpot Credits at $10 per 1,000, with the Prospecting Agent charging $1 per lead it recommends for outreach and $0.10 per company research task. The agent is available with HubSpot plans, starting from Sales Hub Professional. Breeze shares credits across every agent, and they expire monthly with no rollover. But there is a $1,500 onboarding fee when subscribing to a Professional plan. ## Go live with the highest-quality AI outreach See how Ami AI builds campaigns and positioning for your offer [Get my demo](https://aisdr.com/book-demo/) ## **Topo or Breeze: Which should you choose?** These tools solve different halves of the pipeline problem, so the choice usually resolves faster than a feature comparison suggests. The real question is whether your gap is finding people or following up with the people you’ve already found. ### **Choose Topo if…** #### **You need pipeline from accounts that aren’t in your CRM yet** Topo’s whole design assumes the people you want to reach are strangers. The agent works 15+ real-time signal sources to find and qualify accounts against your ICP, builds the list, and refills it as campaigns burn through it. Lists don’t run dry mid-quarter, because the agent keeps sourcing against the same criteria. If your pipeline gap is coverage rather than follow-up, Topo fits that job. #### **You want the vendor to own setup and deliverability** Topo provisions your domains and mailboxes, warms them, monitors placement, runs spam tests, and throttles sending automatically. Every plan also includes onboarding, outbound strategy workshops, and a dedicated account manager in a shared Slack channel, so a team without an outbound specialist gets one on the contract. The trade-off is real, since reviewers describe that same arrangement as a dependency and you can’t self-provision. If you’d rather hand deliverability to a vendor than staff it internally, that trade lands in your favor. ### **Choose Breeze if…** #### **Your pipeline problem is warm leads going quiet** HubSpot built Breeze for exactly this. Inbound leads that never got worked, MQLs sitting untouched, event lists, closed-lost deals, and target accounts where someone on your team already owns the relationship. The agent reads a year of CRM engagement, writes follow-up that references it, and stops the moment somebody replies. For that job the CRM-native design beats any bolt-on tool, because there’s no sync to configure and no risk of emailing a contact who’s already in an active sequence. #### **You’re on HubSpot and want AI prospecting without a new contract** Adding the Prospecting Agent is a switch a Super Admin flips from the sales workspace, with a 28-day free trial and no sales call. For a team already paying for HubSpot, the incremental cost is roughly $1 per recommended lead against monthly contracts that run into the thousands elsewhere. | | **Topo** | **Breeze** | **AiSDR** | |---|---|---|---| | Entry price | Quote-only | Available with Professional plan ($90/seat/month) + one-time $1,500 onboarding fee | $1.50 per lead contacted | | Demo required to buy | Yes | No, self-serve inside HubSpot | No | | How leads are found | 15+ signal sources plus enrichment | Contacts in HubSpot, plus net-new from connected data providers | Live AI search, built on demand | | Channels | Email, LinkedIn, call tasks | Email only | Email, LinkedIn, calls, plus multimedia | | Email infrastructure | Managed by Topo | None, uses your team’s inboxes | Managed, with warmup and testing | | CRM sync | Salesforce and HubSpot, two-way | Native to HubSpot only | Salesforce and HubSpot, two-way | | Cold sending limits | Throttled by plan and market | 3 emails per contact per 90 days | Adjusted to your sales cycle | | Time to first campaign | 1 month to implement per G2 | Same day for a HubSpot customer | 30 minutes | | Best for | Vendor-run cold outbound | HubSpot teams working warm leads | Teams running both motions | ![wave background](https://aisdr.com/wp-content/themes/aisdr2/assets/images/article-skip-demo-bg.png) ![](https://aisdr.com/wp-content/uploads/2026/02/tools-stack-tag-1.png) ## Skip the demo We’ll do the work right now Drop your URL and we’ll send back **outbound strategies**, a few real **target companies**, and a **pitch** written to you as a prospect. Then reply with questions, pushback, or anything else on your mind. The AI takes it from there. No call required. The AI handles every reply itself. ## **Why AiSDR might be a smarter third option** If you’re weighing Topo vs Breeze, both tools do half the job well. Topo builds cold pipeline but stops at email and LinkedIn and hands setup to a vendor you then depend on. Breeze works inside HubSpot but caps cold sending at 3 emails per contact per 90 days by design. [AiSDR](https://aisdr.com/) runs both motions from a single platform, which is how it [replaces 8+ separate tools](https://aisdr.com/blog/simplifying-your-sales-tech-software-replaced-by-aisdr/). ### **Ami AI Strategist** Topo trains its agents on the playbook you bring, which works once you have one. Breeze summarizes your website into a selling profile and stops there. Ami covers the step neither of them does. Ami is AiSDR’s [AI Strategist](https://aisdr.com/blog/product-spotlight-31-ai-strategist/). Give it your website and your goals. In about 20 minutes, it analyzes your business and builds a complete campaign with audience segments, messaging angles, and sequences you review and launch in 2 clicks. AiSDR trained it on more than 20,000 campaigns it has run, so the judgment behind each play comes from real campaign history instead of a prompt you have to write. Ami also reads your offer, your CRM data, and your past campaigns, then suggests specific audiences and niches for Live AI search to investigate based on your goals. 80% of AiSDR customers use it rather than building campaigns by hand. ### **Live AI search** Topo builds from signal sources and configured filters, and reviewers report those signals thinning out in narrow segments. Breeze works from contacts in HubSpot, plus whatever its connected data providers return. Neither covers the case where the audience you need doesn’t exist yet as a saved segment or a stored record. [Live AI search](https://aisdr.com/blog/aisdr-product-spotlight-33-live-ai-search/) finds leads on demand. You describe the buyer in plain language, including firmographics, context, pain points, and buying signals. The AI then researches matching prospects and returns a qualified list with contact data valid as of today. The practical difference is that you get people who fit the situation rather than people who fit a filter. You also skip the question of whether a record was refreshed last quarter, because nothing was sitting in storage waiting to go stale. ### **Intent & CRM data** Breeze does the CRM half of this natively and does it well, but only inside HubSpot, and Topo’s integration coverage still thins out beyond the 2 major CRMs. AiSDR watches inbound and outbound signals together and scores accounts against both. Website visitors, LinkedIn profile visitors, LinkedIn social engagement, and LinkedIn keywords are all available as signals in one place, alongside outbound triggers like job changes and news mentions. Through two-way HubSpot and Salesforce integration, AiSDR processes, scores, and enriches account data for inbound and outbound leads, then focuses outreach on the accounts that qualify. Publicly available web data fills the gaps your CRM has, which matters when your market moves faster than your records do. You end up with a single system where inbound follow-up and outbound prospecting share the same scoring instead of drifting apart in separate tools. ### **Campaign Builder with multichannel conditional sequencing** Breeze runs email only and leaves LinkedIn and calls as manual work for your team. Topo covers email, LinkedIn, and call tasks. AiSDR’s [Campaign Builder](https://aisdr.com/blog/product-spotlight-34-ai-campaign-builder/) runs all of it in a single flow. It’s a drag-and-drop sequence builder with conditional logic that handles email, LinkedIn messages, connection requests, InMails, and calls. It also lets you drop in AI video, voice notes, text, and memes as mediums. You can adjust timing and branch logic and run experiments without rebuilding the whole motion. AiSDR doesn’t cap touchpoints at a fixed number. It adjusts them to your sales cycle length instead, which is a meaningful difference from a hard ceiling of 3 emails per contact per 90 days. Behind it sits the infrastructure work agencies bill for separately: lookalike mailboxes, continuous warmup, bi-weekly deliverability tests, and inbox health monitoring. AiSDR goes live in 30 minutes and measures success in meetings that show up rather than emails sent. Across the customer base that runs 1 to 3 meetings per 100 targeted leads, with a 9.22% overall response rate and 31% of replies converting to a demo. AiSDR holds a 4.6/5 rating on G2 across 100+ reviews and is SOC 2 certified. Book a demo and see what AiSDR would build for your business. ## \[Report\] State of AI SDR Industry 2026 88% of AI pilots stall before anyone sees value Is AI worth it? Find out where adoption is taking off, where teams stumble, and how human + AI is rewriting the rules of sales development. [DOWNLOAD MY COPY](https://aisdr.com/ai-sdr-industry-report/) ![](https://aisdr.com/wp-content/uploads/2025/10/AiSDR-Ebook-cover-Outbound-Playbook_-From-Prospect-to-Pitch.png) [ ](javascript:void(0)) [ ](javascript:void(0))