---
title: "Reply.io vs 11x: Which Should You Choose?"
date: "2026-09-23T10:55:27+00:00"
url: "https://aisdr.com/blog/reply-io-vs-11x/"
description: "Compare Reply.io and 11x on pricing, setup time, and control before you commit"
---

# Reply.io vs 11x: Which Should You Choose?

[Reply.io](https://aisdr.com/blog/reply-io-alternatives/) and [11x](https://aisdr.com/blog/11x-alternatives/) both sell an [AI SDR](https://aisdr.com/blog/what-is-an-ai-sdr/) that sources prospects, writes outreach, handles replies, and books meetings. The difference shows up before you see each product.

Here’s a closer look at both.

**Key takeaways**

- Reply.io publishes a full AI SDR pricing ladder starting at $500 a month for 1,000 active contacts, while 11x publishes only its Growth tier at $3,750 a month and quotes Pro and Enterprise on request.
- Reply’s Jason runs in Copilot mode, drafting every step and waiting for approval, or in Autopilot for full automation, and every AI SDR plan includes unlimited users.
- 11x ships 2 digital workers, Alice for outbound and Julian for inbound, and pitches RevOps teams on consolidating 20+ tools into one vendor.
- Third-party procurement data puts 11x’s median annual contract around $40,125, well above its published Growth starting price, and onboarding runs 2 to 4 weeks.
- AiSDR starts from $1.50 and builds the targeting strategy itself through Ami AI Strategist and live AI search, rather than requiring a pre-built ICP like Reply.io and 11x do.

 ## **What is Reply.io?**

Reply.io is a multichannel sales engagement platform that’s layered an AI SDR named Jason on top of a sequencer it’s been building for more than 10 years. Jason takes your ICP, product details, tone preferences, and uploaded documents. From there, it sources prospects out of a database of more than 1 billion B2B contacts. Jason researches them, builds multichannel sequences, handles replies, and books meetings.

### **Pros**

- **Autopilot and copilot modes**: Jason runs in either Autopilot mode or Copilot mode, so you decide whether the AI sends on its own or drafts every step and waits for approval. A small team can start with review switched on, and then expand autonomy once the results hold up.
- **Deliverability owned in-product**: Every plan includes warm-up on every mailbox, an email health check, Google Postmaster integration, inbox rotation, and ESP matching. Unlimited mailboxes under fair use come with Email Volume, the AI SDR tiers, and Agency, while Multichannel caps them per user.
- **Unlimited users on the AI SDR plans**: Adding people to the workspace doesn’t change the bill, because pricing scales on active contacts rather than seats.

### **Cons**

- **The AI SDR is a different price class from the sequencer**: The engagement platform starts at $49 per user per month. Jason starts at $500 a month for 1,000 active contacts, so a buyer who anchors on the $49 headline is looking at roughly 10 times that.
- **Monthly billing carries a steep premium**: Reply’s pricing puts AI SDR Starter at $500 a month on annual billing and $800 on monthly. Growth moves from $1,500 to $2,500 the same way. Testing Jason without an annual commitment costs roughly 60% more.

### **Pricing**

Jason starts at $500 a month on annual billing for 1,000 active contacts, rising to $1,000 for 3,000 contacts, and then $1,500 for 5,000 on the Growth tier. Monthly billing runs considerably higher, at $800 for that same Starter allocation. Every AI SDR plan includes unlimited users, so your cost tracks the size of your contact list rather than the size of your team.

## **What is 11x?**

11x sells digital workers rather than software seats, and it currently ships 2 of them: Alice, an outbound AI SDR, and Julian, an inbound AI phone agent. Alice researches prospects, personalizes messages, runs sequences across email and LinkedIn, places consented outbound calls, qualifies replies, updates the CRM, and books meetings. Underneath both workers sits a platform covering a real-time company and lead database, live web search prospecting, website visitor tracking, signals and triggers, deep research, playbooks, and mailbox health monitoring.

### **Pros**

- **Coverage in both directions of the funnel**: Alice runs outbound while Julian handles inbound voice qualification, meeting scheduling, and lead routing. That’s a wider footprint than many single-worker AI SDRs offer.
- **Deep platform under the agent**: A real-time company and lead database, live web search prospecting, website visitor tracking, signals and triggers, deep research, and a knowledge base are shipped features rather than roadmap items.
- **Strong compliance posture**: SOC 2 Type II and CASA certification, GDPR and CCPA compliance, and a public trust center, which matters once procurement gets involved.
- **Structured, sales-led onboarding**: Procurement support, security review, ICP configuration, and a guided rollout are part of the standard motion, so 11x walks your team through implementation.

### **Cons**

- **Pricing is enterprise-heavy**: 11x’s cheapest plan is $3,750, which is higher than most startups and SMBs would likely want to spend on an AI SDR.
- **Implementation runs weeks rather than days**: 11x publishes onboarding at 2 weeks on Growth and Pro and 4 weeks for white-glove Enterprise, covering discovery, ICP configuration, CRM integration, email and LinkedIn account setup, team rollout, and launch.

### **Pricing**

11x publishes 3 tiers but only one price. Growth starts at $3,750 a month billed annually, covering up to 5 end users and 2,000 new prospects a month, while Pro and Enterprise are custom-quoted on contact volume, users, and channels.

## **Reply.io or 11x: Which should you choose?**

Both tools do the same job at a high level. The decision to [buy an AI SDR](https://aisdr.com/blog/ai-sdr-buyer-guide/) comes down to how much you need to see before you commit, and how much of the top of funnel you want one vendor to own.

### **Choose Reply.io if…**

#### **You need a published number before you can get budget approved**

Reply lists its full AI SDR ladder on a public page, from $500 a month up through Enterprise, with the contact allocation attached to every tier. For a founder or a sales lead who has to justify a line item before booking any calls, that’s the difference between building a case and asking permission to go find out. You can see what 1,000 active contacts costs, what 5,000 costs, and what monthly billing adds, all before you speak to anyone.

The engagement plans also come with self-serve signup and a 14-day trial, so you can test the sequencer and the deliverability stack while the AI SDR conversation runs alongside it.

#### **You want the AI drafting and a person approving**

Jason runs in Copilot mode, where it sources prospects, researches them, and drafts every step, and then waits for your approval before anything goes out. For a team that’s been burned by autonomous outbound, or one selling into a market where a bad message costs a relationship, that gate is the whole reason to buy. You can keep review switched on across every campaign and move into Autopilot once the output earns it. Reply also owns its deliverability stack, with unlimited mailboxes under fair use, warm-up on every mailbox, inbox rotation, and ESP matching included on every plan.

### **Choose 11x if…**

#### **You want one vendor covering both outbound and inbound**

11x ships 2 digital workers. Alice runs outbound prospecting, sequencing, and meeting booking, while Julian answers inbound leads within seconds, qualifies them, and routes them to the right person. If leads are arriving from paid, content, and events and then sitting unworked for hours, the inbound side is worth as much as the outbound side.

Buying both from one vendor means one security review, one contract, and one place where the top of funnel lives. RevOps is the stated buyer, and the pitch is consolidating 20+ tools into a single engine.

#### **You have the budget and ops capacity for a multi-week rollout**

11x publishes onboarding at 2 weeks on its Growth and Pro tiers and 4 weeks for white-glove Enterprise, covering sales-led discovery, ICP configuration, CRM integration, email and LinkedIn account setup, team rollout, and launch. That’s a real investment of time, and it arrives with procurement support, a security review, and a guided rollout rather than a self-directed setup. If your team wants to be walked through the whole thing, that structure is a feature.

It also fits an organization that arrives with a well-defined ICP. Reviewers consistently note that 11x operationalizes targeting well when the ICP is already sharp.

**Reply.io (Jason)****11x (Alice)****AiSDR****Entry price**$500/month annual, 1,000 active contacts$3,750/month annual (Growth), 2,000 prospectsfrom $1.50**Contract length**Monthly or annualAnnual reported as standardPay as you go**How leads are found**Database of 1B+ contactsOwn database plus live web searchLive AI search, built on demand**Channels**Email, LinkedIn, calls, texting, WhatsAppEmail, LinkedIn, consented callingEmail, LinkedIn, calls, video, voice notes, memes**Review before sending**Copilot mode on every AI SDR planBuilt for autonomous executionAmi decides and you approve, until you decide otherwise**Time to first campaigns**Not published2 to 4 weeks published30 minutes to launch**G2 rating**4.6/5 (1,500+ reviews)4.4/5 (33 reviews)4.6/5 (101+ reviews)**Best for**Teams that want a published priceTeams buying outbound and inbound togetherTeams that want the strategy built too## **Why AiSDR might be a smarter third option**

Both tools expect you to arrive with the strategy already worked out. Jason takes an ICP you’ve defined, and 11x configures Alice around one during a multi-week rollout.

[AiSDR](https://aisdr.com/) starts a step earlier, by working out what the campaign should be before anything gets sent. Here’s how that runs through 4 parts of the platform.

### **Ami AI Strategist**

Both tools work from an ICP you’ve already built. Reviewers note that 11x operationalizes targeting well when that ICP is sharp and struggles when it isn’t. Jason takes your ICP, product details, and tone as inputs.

Ami sits upstream of all of it. It reviews your offer, your CRM data, and your past campaigns, and then suggests specific audiences and niches worth going after, based on your goals. Ami is trained on more than 20,000 campaigns AiSDR has run, so the plays it proposes come from what’s already worked rather than from a blank page.

The loop takes about 20 minutes: Ami analyzes your site, builds a campaign with messaging angles, sequences, and targeting parameters, and you review and launch in 2 clicks. 80% of AiSDR customers build campaigns this way rather than by hand, and execution runs 6x faster than doing it manually.

### **Live AI search**

Ami decides what to look for, and Live AI search goes and finds it. Reply sources from a database of more than 1 billion contacts, and its engagement plans meter live data at 50 credits a month. 11x runs its own real-time database alongside web search. AiSDR builds the list on demand instead.

You describe the audience in plain text, including ultra-niche ICPs that filter-based search can’t isolate. The platform then researches and assembles that list from the live web, with contact data valid as of today. A licensed database starts decaying the day it’s compiled, and you have no visibility into how fresh any single record is.

Building on demand also changes what personalization draws on. AiSDR writes every message from publicly verifiable signals a person could go check, plus your CRM history. AiSDR sees a 9.22% response rate and 5.63% positive responses across its customer base.

### **Intent & CRM data**

Timing decides whether good targeting turns into replies, and both tools carry signal layers of their own. AiSDR’s approach is to put website visitors, LinkedIn profile visitors, LinkedIn social engagement, and LinkedIn keyword activity in one place. You see who’s circling you across every surface rather than checking 3 dashboards.

Those signals feed straight into scoring. The AI scores accounts against your criteria and reaches out only to the ones that qualify. That protects your domain and keeps you from burning through your addressable market in a quarter.

The HubSpot and Salesforce integrations run deeper than a contact sync. AiSDR processes, scores, and enriches your account data for both inbound and outbound leads, so the CRM your team already maintains becomes part of the targeting logic.

### **Campaign Builder with multichannel conditional sequencing**

Alice covers email, LinkedIn, and consented calling, and Reply.io adds calls and texting as a per-account add-on on its lower tiers, plus semi-automated WhatsApp.

AiSDR’s Campaign Builder runs email, LinkedIn messages, connection requests, InMails, and calls in a single flow. Inside that sequence you can also drop AI video, AI voice notes, texting, and memes. Drag and drop handles the simple version, conditional logic is there when a play needs it, and touchpoints are unlimited so the sequence matches your sales cycle.

AiSDR also runs the email infrastructure behind it, including lookalike mailboxes, continuous warmup, bi-weekly deliverability tests, and inbox health monitoring. AiSDR handles replies, objections, and unsubscribes automatically. You can launch a campaign through Ami in 30 minutes, and the platform replaces 8+ tools.

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