---
title: "AiSDR Product Spotlight #21: Smarter Lead Search"
date: "2025-04-25T12:21:38+00:00"
url: "https://aisdr.com/blog/product-spotlight-21-criteria-field/"
description: "Find leads faster with AiSDR's new feature that makes prospecting as easy as googling"
---

# AiSDR Product Spotlight #21: Smarter Lead Search

Ever wish you could just ask for the leads you want instead of wrangling with filters?

You’re not alone 🙃

Building a clean, targeted [lead list](https://aisdr.com/blog/how-to-build-good-lead-lists/) can feel like playing 20 questions with your [lead database](https://aisdr.com/blog/lead-database-features/).

You want *investors in Silicon Valley* who are *hiring SDRs* in *California*. But instead of results, you’re buried in dropdowns and filter logic that never quite capture what you actually want.

So you settle. And your outreach suffers.

But what if finding leads was as easy as asking Google?

Well, now it is. 😉

## 🔍 Smarter lead search, built for how you think

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdk8-2_ado2Vdxus3YkCt4DgG84FiT446CLCunJca2dxXxEgQRknUUq3jAcGaw-N-I1OX59AXiZtmGI-JuX5ES87LIDFtAN55-JmMh6v02CpxHqERVyY7QCboqD7mN-W0bzqxk9hA?key=jlQ8laW9wkzHme2-33OmW_Ni)

This week, AiSDR’s lead discovery just got a [major intelligence boost](https://aisdr.com/blog/beat-the-challenges-of-generative-ai-in-sales-with-better-prompts/).

We’ve introduced a new **[Criteria](https://aisdr.com/blog/evaluation-criteria-for-hiring-your-ai-sales-rep/)** field that lets you describe exactly who you want, and lets AI handle the hard part.

No filter wizardry. No spreadsheets. No manual logic-building.

Here’s how it works:

- **Use natural language** – Just write how you’d normally use Google, e.g. *Investors in Silicon Valley who are hiring SDRs in California*
- **Combine multiple conditions** – Stack as many qualifiers as you need, and go as granular as you’d like
- **[Access the power](https://aisdr.com/blog/expert-insights-about-power-of-words-november-2024/) of the internet** – Anything you would normally ask Google, you can now use for building your lead list
- **Get the best of Perplexity and ChatGPT** – Perplexity searches for leads. ChatGPT evaluates the match. And you get results that fit your ask
- **Skip leads who are missing information** – Use the option “Add only if enriched” to guarantee that only leads who meet your exact standards make it to your list

So what can you find?

Basically, anything that lives on the internet.

For example, are you looking for companies:

- Funded by a specific VC?
- Recently opening roles in your target job function?
- Whose founders were recently on a podcast?
- That expanded to a new market last quarter?

This isn’t just smarter lead discovery. It’s lead discovery that understands context, nuance, and your [GTM strategy](https://aisdr.com/blog/ai-gtm-strategy/).

### ✨ Why it’s cool?

Let’s face it – most lead databases make *you* adapt to *their* logic.

But with this update, [AiSDR](https://aisdr.com/) adapts to yours.

You describe the lead. We find the lead. And we double-check that the [lead qualifies](https://aisdr.com/blog/lead-scoring-models-and-best-tools/).

It’s that simple.

And you’re no longer bound by static filters and limited fields. Instead, you’re working with live, flexible, internet-powered knowledge.

This upgrade helps you:

- ⚡Save hours by skipping filter fidgeting
- 🎯Find [more qualified prospects](https://aisdr.com/blog/best-ai-sdr-quality/) with a problem to solve or an appetite for your solution
- 📧Reach leads that match exactly who you’re looking for

Bottom line? If you can say it, you can search it.

## 🤫 Next week’s sneak peek

This week’s update made lead discovery easier than ever. But next week’s update is also going to be a nice treat to kick off May 🌸 Stay tuned! 😉

##  Find decision-makers where they are

 Launch more relevant, higher-converting campaigns with AiSDR 🚀

 [ GET MY DEMO ](https://aisdr.com/book-demo/)

##  More on the topic:

 [    AiSDR Product Spotlight #20: Setting Up Mailboxes Gets Way Easier ](https://aisdr.com/blog/product-spotlight-20-mailbox-request/) [    AiSDR Product Spotlight #19: Granular Location Filters & Campaign Page Makeover ](https://aisdr.com/blog/product-spotlight-19-granular-location/) [    AiSDR Product Spotlight #18: Search for Companies That Are Hiring! ](https://aisdr.com/blog/aisdr-product-spotlight-18-hiring-intent/) [    AiSDR Product Spotlight #17: Campaign Builder Makeover Continues! ](https://aisdr.com/blog/aisdr-product-spotlight-17-ai-prospecting/) [    AiSDR Product Spotlight #16: Easier Cold Outreach Setup ](https://aisdr.com/blog/aisdr-product-spotlight-16-cold-outreach/)

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