--- title: "3 Expert Insights About Email Performance (August 2024)" date: "2024-08-23T13:00:00+00:00" url: "https://aisdr.com/blog/expert-insights-about-email-performance-august-2024/" description: "Are your sales campaigns struggling to gain traction? Try these 3 expert insights to improve your email results." --- # 3 Expert Insights About Email Performance (August 2024) Email outreach is a powerful tool, but getting it right takes more than just hitting send. These expert insights will help your emails stand out in crowded inboxes so you see better email results. ## Turn off open rate tracking to help deliverability ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXc5QQx2-Q5CkC_DXK9HQat6t2KfsuchJ5qdsjDS1kWEIu1nhg_icWqbELBpoR7-ZsnoiGWNx7DxA-lMo4tlIR0a7e8rPhvVERvDYodD_1bIDwNGDqp9GVV8rVINw2r538AsQUye2iJPkHY2HjF029fzlZU?key=GMUzsu_WBYVfJ-bcS1Xmeg) Tracking open rates is a common way to monitor email [campaign performance](https://aisdr.com/blog/outbound-sales-metrics-benchmarks-july-2024-update/). It may not always be a good idea though. Some email service providers ‘penalize’ [open rate tracking](https://aisdr.com/blog/leadership-nuggets-how-to-boost-your-cold-email-open-rate/) by rerouting such emails to a person’s spam. As [Antonio Cerneli](https://www.linkedin.com/posts/antoniocerneli_turning-off-open-tracking-is-currently-the-activity-7227957826508251136-YzUs) suggests, one simple fix for low open rates and [deliverability](https://aisdr.com/blog/best-email-deliverability-tools-of-2024/) is to just turn off the open rate tracker. In his experience, campaigns that had been struggling suddenly saw a surge in performance. And despite having zero visibility into the number of opens, he could still see better results since there were 3-5x more replies. One last point worth mentioning: Even though turning off open rate tracking led to more out-of-office replies, it was a sign that emails were landing in inboxes. ### How you can apply this Here’s how to apply this to your [sales outreach](https://aisdr.com/blog/7-expert-insights-into-email-outreach-january-2024/): - Turn off open rate tracking for all ongoing active campaigns - [AiSDR](https://aisdr.com/) users can deactivate open rate tracking from each campaign’s settings - Don’t turn on tracking when setting up new campaigns - Watch for an increase in OOO auto-replies to verify [emails reach inboxes](https://aisdr.com/blog/how-to-warm-up-an-email-inbox-july-2024-update/) ## Write your email follow-ups to mirror how customers talk ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfqv2DPYLoSCxjIlvR6VQNsEX_YoSpiY0u07jnhSlrgHcOqxiVQnaihrt_g5qJv1sjWXCN5z1SsvuWpuPh-MFHAUzs0Dg8dTHGH6D_FXhVxjc1vGgBF7r2rT_H8OsPXtBuRZP1Fv_phD4OW10nTtk8ml9Y?key=GMUzsu_WBYVfJ-bcS1Xmeg) Email writers (especially new ones) have a tendency to overthink [cold emails](https://aisdr.com/blog/copywriting-hacks-for-better-sales-emails/) and their follow-ups. Consequently, the results are frequently generic and ineffective, even if there is some value (e.g. time savings and convenience). As [Josh Braun](https://www.linkedin.com/posts/josh-braun_take-this-typical-cold-email-pitch-this-activity-7228387523574611968-zfFX) explains, instead of trying to condense customer words into a simple sentence that’s easy to read, you should just repeat what they said. Here’s his example. Option AOption BThis will save you time and trouble.You shouldn’t have to hard-paste entire Excel pages into Google Sheets and then manually make adjustments one sheet at a time to determine payouts.Option B might look a bit clunky, and you might want to simplify the language, but you shouldn’t. Without a doubt, Option B is better. Why? It’s specific. It’s a customer’s words. And it speaks to their pains. Leads feel like you understand them. In turn, they’ll engage and ask what you have to offer. ### How you can apply this Here’s how to apply this to your sales outreach: - Take a step back from your pitch - Put yourself in your customer’s shoes - Ask yourself “Does this make me want to buy?” - [Personalize the pitch](https://aisdr.com/blog/levels-of-email-personalization/) so that it speaks to the lead’s problems - Bonus tip: If you have any [social proof](https://aisdr.com/blog/outbound-playbook-cold-email-tips-and-tactics/) like quotes or testimonials, you can leverage their wording to help you speak the same language and get on the same page faster ## Use a CTA that works ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXemZE9uicBq4EJG3sMC57Go-juQGxfDyisaZKypV5zFjM6E3iKB108U4l75nCSax9M8cFG1LXiXAUmUto87wkCaH7PDEa_8fzR79kBJ0siTny-t1aANMbepbhyhqxu3MmRosQ1Pta8Ypm62K5oYtlkuHTlR?key=GMUzsu_WBYVfJ-bcS1Xmeg) Your call to action is your chance to tell leads what you want them to do. Generally, as [Gregory Martignoni](https://www.linkedin.com/posts/gregory-martignoni_there-are-3-types-of-cold-email-ctas-but-activity-7227289962654674946-YSqf) shares, there are three main types of CTAs: - Direct | Example: “Have time for a 15-minute call?” - Interest-based | Example: “Are you interested?” - Value-based | Example: “Can I send you a [video](https://aisdr.com/blog/how-to-use-ai-video-in-sales-outreach/) explaining how to get 8-10 more meetings per month with cold email?” In his opinion though, the first two are no longer effective in 2024. Instead, you should double down and rely on value-based CTAs to get [outbound](https://aisdr.com/blog/5-ways-aisdr-can-power-your-outbound-sales-campaigns/) results. ### How you can apply this Here’s how to apply this to your sales outreach: - Create CTAs that check these boxes… - Is it clear about the action the lead should take? - Does it provide a valuable resource? - Does it solve a problem relevant to the lead? - Does it mention a valuable KPI to measure itself against? ## More on the topic: [ 3 Expert Insights About Personalizing Emails (December 2024) ](https://aisdr.com/blog/expert-insights-about-personalizing-emails-december-2024/) [ 3 Expert Insights About the Power of Words (November 2024) ](https://aisdr.com/blog/expert-insights-about-power-of-words-november-2024/) [ 3 Expert Insights About Pattern Interrupts in Sales Outreach (October 2024) ](https://aisdr.com/blog/expert-insights-about-personalization-and-objections-october-2024/) [ 3 Expert Insights About Knowing Your Audience (September 2024) ](https://aisdr.com/blog/expert-insights-about-knowing-your-audience-september-2024/) ## Make your AI-driven outreach humanly awesome Check out how AiSDR runs your outreach using sales tactics from 50+ experts under the hood [ GET MY DEMO ](https://aisdr.com/book-demo/) [ ](javascript:void(0)) [ ](javascript:void(0))