---
title: "7 Writing Hacks for Better Sales Emails"
date: "2024-08-26T14:03:26+00:00"
url: "https://aisdr.com/blog/copywriting-hacks-for-better-sales-emails/"
description: "Turn your sales emails from something ordinary to truly extraordinary with these 7 copywriting hacks."
---

# 7 Writing Hacks for Better Sales Emails

High-quality [sales emails](https://aisdr.com/blog/45-fail-proof-sales-email-templates-for-stellar-results/) are both an art and a science.

If you want your emails to stand out against the flood of crowded inboxes, you need [well-crafted copy](https://aisdr.com/blog/how-to-train-ai-to-write-sales-emails/) that [converts readers to leads](https://aisdr.com/blog/outbound-sales-metrics-benchmarks-july-2024-update/).

A [catchy subject line](https://aisdr.com/blog/leadership-nuggets-how-to-boost-your-cold-email-open-rate/) helps, but it’s the same as getting your foot in the door.

The content of your email is what builds interest and gets readers to respond.

That’s where these 7 copywriting hacks come in.

They’ll help you turn your [B2B sales copy](https://aisdr.com/blog/3-easy-rules-for-writing-good-sales-copy/) from something ordinary to truly extraordinary.

## Hack 1: Use concrete phrases

According to [Richard Shotton](https://www.linkedin.com/pulse/how-communicating-simple-concrete-manner-boosts-richard-shotton/), when you use more [specific and concrete language](https://aisdr.com/blog/leadership-nuggets-sales-copy-principles/) instead of abstract, you see growth in customer satisfaction and memory recollection.

In a 2021 study, Shotton and his colleagues proved that people remember concrete statements better than abstract phrases.

AbstractConcreteInnovative qualityFast carTrusted provenanceSkinny jeansWholesome nutritionMoney in your pocketSource: Richard Shotton, Mike Trehorne, & Leo Burnett (2021)There’s a simple reason why. Concrete details are easier to visualize, which in turn makes them easier to recall. Concrete is also more direct and confident, and avoids the wishy-washy [nature of weasel words](https://aisdr.com/blog/weasel-words-in-sales-emails/).

Used wisely, this approach can pay off in [increased sales](https://aisdr.com/blog/what-is-intent-based-marketing/).

[Research in 2022](https://jonahberger.com/magic-words/) revealed that an Oreo description saying “15 cookies per pack” saw higher sales than “150 grams”.

## Hack 2: Use references your audience knows

Which sounds more appealing – *100 mg of vitamin C* or *more vitamin C than an orange*?

Most likely the second option.

Instead of technical descriptions, you should use a [frame of reference](https://aisdr.com/blog/what-is-the-aida-model/) that’s clear, easy to visualize, and popular.

TechnicalVisual80 mphFaster than a cheetah400 mg of potassiumMore potassium than a banana40 g of proteinMore protein than 6 eggsThe trick is to use visuals that people (a) know and (b) like, especially if you’re using units people are less familiar with (such as metric for Americans).

For instance, let’s imagine you’re selling protein supplements to customers in the United States.

You probably won’t see your products flying off the shelves if you compare them to the protein in crickets and grasshoppers, even though insects are a sustainable and nutritious source of protein.

Instead, you’re better off referencing popular proteins like salmon, eggs, or tofu.

## Hack 3: Share how much effort you put in

This hack can get a bit counterintuitive.

That’s because in school and society, we’re frequently taught that what matters most is the result, and not so much the process or time investment. And if something did take a long time, we better not say it.

Interestingly enough, you’ll see better results if you reveal how much work you did.

A [2003 study](https://faculty.wharton.upenn.edu/wp-content/uploads/2014/06/The-input-bias.pdf) showed that when people were told one presentation took longer than another, the audience rated the first as more engaging and of better quality.

Option 1Option 2Check out this blog with 7 cool writing hacks!I spent 360 minutes going through writing hacks. Here are the 7 best ones I came acrossEven though both options effectively say the same thing (“check out 7 writing hacks”), the second will yield better results because it shares how much effort I put into the blog.

## Hack 4: Use smaller units of measurement

The more specific you are, the better.

You can build this into your sales emails by simply breaking down large units into their smaller counterpart.

Here are several examples.

Option 1Option 21 hour60 minutes8 hours480 minutes1 day24 hours1 year365 days1 decade10 yearsBut before you get too carried away breaking down large units into smaller ones, just keep in mind that “less is more”.

After all, you wouldn’t want to [market](https://aisdr.com/blog/what-is-ab-testing/) your company as taking *86,400 seconds* to onboard new clients. Instead, you should simply say *24 hours* and call it a day.

## Hack 5: Use non-round numbers

In addition to using smaller units, you can potentially unlock better sales results by using non-round numbers (i.e. numbers that aren’t divisible by 5).

There are many notable examples of this hack being used by major brand names, especially if they were in the middle of a [sales war](https://aisdr.com/blog/most-iconic-sales-wars-of-all-time/).

BrandSloganHeinz57 varietiesBaskin-Robbins31 flavorsDr. Pepper23 flavorsKFC11 herbs & spicesV88 vegetables7UP7 main ingredientsOver time, these numbers have become an integral part of the brand’s identity, making them [memorable for customers](https://aisdr.com/blog/social-proof-email-tactics/).

## Hack 6: Stick with present tense

This can get a bit challenging for grammar enthusiasts who prioritize accuracy, but the present tense is more helpful and compelling at getting readers interested.

One [2023 study](https://academic.oup.com/jcr/article-abstract/50/3/645/6998212) found that reviews in the present tense received 26% more upvotes while readers were 12% more likely to buy.

Consider these examples.

Past tensePresent tenseTheir tool **helped** me automate my sales emails.Their tool **helps** me automate my sales emails.When I **had** a question, the team **was** ready to answer.When I **have** a question, the team **is** ready to answer.My success manager **walked** me through new features.My success manager **walks** me through new features.Present tense has several other benefits compared to the past tense:

- Feels [more conversational](https://aisdr.com/blog/expert-insights-about-email-writing-july-2024/)
- Emphasizes ongoing value
- Appears timeless and relevant
- Encourages immediate engagement

Naturally, there are some exceptions, such as the one mentioned in Hack 3.

**Did you know…?**

You’ve probably seen this hack in action already.

In the film *Apollo 13*, Tom Hanks’ character, Jim Lovell, famously says *“Houston, we have a problem.”*

But in reality, what Lovell actually said what *“Houston, we’ve had a problem.”*

This subtle shift in tense turned it into an iconic quote.

 ## Hack 7: Use second-person pronouns

As you can see, this post doesn’t shy away from using second-person pronouns (e.g. you, your, you’ll).

And as you can imagine, there’s a reason.

A [2022 study](https://journals.sagepub.com/doi/abs/10.1016/j.intmar.2017.05.001) revealed that second-person pronouns improve the performance of blog and social media posts.

Using *you* also helps make the message [more personalized](https://aisdr.com/blog/levels-of-email-personalization/), building a connection and making content feel tailored.

*You* is more engaging and conversational since it mirrors how we speak on a normal day-to-day basis.

##  Book more, stress less with AiSDR

 Check out how AiSDR will run your sales

 [ GET MY DEMO ](https://aisdr.com/book-demo/)

 [ ](javascript:void(0))

 [ ](javascript:void(0))